For my second experiment, I chose a food product from the supermarket. I chose Spar olive oil because in this experiment I wanted to find out how a simple design with illustrations compares to a typical food packaging with photographs.
To do this, I used existing olive oil branding from the internet to create a simpler packaging including an olive illustration.
In a short, personal survey, I would like to find out what effect both types of packaging have and which one is more likely to be chosen.
Questions for a personal conversation:
- What is your first impression of the two packages?
- How would you describe the design of the packaging (e.g. modern, traditional, appealing, boring)?
- Which of the two packagings do you like better? Why?
- Which packaging would you be more likely to reach for if you were in the supermarket? Why?
- Which packaging appeals to you more: the one with the illustration or the one with the photograph?
- Why do you prefer illustrations/photographs on packaging?
- What feelings or associations does the packaging with the illustration evoke in you?
- Do you find the illustration appealing and professional?
- Do you think that the packaging with the illustration is clearer and easier to understand than the packaging with the photograph?
- How easy is it for you to recognize the contents of the product from the illustration/photography?
