To test my first experiment, I created a short online survey. The respondents were asked the following questions in addition to the images I posted in the last blog post:
General questions about typography
- Which logo appeals to you the most? (selection)
- Please rate how professional each logo variant looks. (Scale from 1 to 5, where 1 = not professional and 5 = very professional)
- What emotions does each logo variant evoke in you? (open question)
Specific questions on typography
- In your opinion, which logo best conveys the brand of an upscale hotel? (selection)
- Which logo do you find most inviting? (selection)
- Which logo variant looks the most modern? (selection)
- Which logo variant looks the most traditional? (selection)
General questions about color
- Has the addition of color changed your perception of the logo? (Yes/No)
- If yes, how has the perception changed? (open question)
Specific questions about the color
- Which color logo appeals to you the most? (selection)
- Please rate how professional each color logo variant looks. (Scale from 1 to 5, where 1 = not professional and 5 = very professional)
- What emotions does each color logo variant trigger in you? (open question)
- In your opinion, which color logo best conveys the brand of an upscale hotel? (selection)
- Which color logo seems most inviting to you? (selection)
- Which logo variant looks the most modern? (selection)
- Which logo variant looks the most traditional? (selection)
The results will be announced in the next blog post.
