Autor: Ramona Gross

RGB system (light colors):
In the RGB system, colors are defined by their proportions of red, green and blue. White is created by adding these color values (all to 255), black by zero. With 256 levels per color value, the system enables the definition of over 16 million colors.

CMYK system:
The CMYK system is based on the primary colors cyan, magenta, yellow and black. The color values are between 0% and 100%. No color corresponds to 0%, while 100% represents the maximum amount of color. Black is achieved by mixing 100% CMY or pure black.

HSB system:
In the HSB system, hue, saturation and brightness are defined. The hue lies between 0° and 360° on the color wheel. Saturation describes purity and luminosity (0% for light gray, 100% for saturated colors). Brightness indicates the black opacity, from 0% (black) to 100% (saturated color).

HSL-System:
Ähnlich dem HSB-System definiert das HSL-System Farbton, Sättigung und Farbhelligkeit. Es ist eng mit dem HSB-System verwandt.

Lab system:
Lab colors are device-independent and are defined by luminance, a-component (green to red) and b-component (blue to yellow). White has a luminance of 100, black of 0. The color components range from -128 to 127. A gray is created with both color values = 0.

Pantone system:
Pantone is a professional tool for the printing sector with over 3000 process colors as CMYK combinations. The „Pantone Matching System“ offers 1114 spot colors, which also include brightening and clouding after black.

HKS system:
The HKS system is a standard for spot colors with 120 solid colors, similar to the Pantone Matching System. It uses color fans and color charts for color definition.

RAL system:
RAL colors are marketed by RAL gGmbH under „RAL Classic“ and „RAL Design“. With 1898 shades, it is a standard in construction technology, each color has a four-digit number. The name is derived from the Reichs-Ausschuss für Lieferbedingungen, founded in 1925 to rationalize the German economy.

Sources:
https://br24.com/wp-content/uploads/Br24_Blog_RGBvsCYMK_RGBColours.jpg
http://www.win-seminar.de/adobe/hsb-farbmodell.php
https://wisotop.de/hsv-und-hsl-farbmodell.php
https://www.researchgate.net/publication/329555404_Trends_in_the_development_of_the_colorimetric_systems_after_1830
https://pakfactory.com/blog/what-is-pantone-color-matching-system/
https://www.hein.eu/lexikon/hks-farbtabelle-uebersicht

Colour theory and the effect of colours on human perception:

The focus of this topic is on the psychological and emotional effect that different colours have on people. Various colour theories such as those of Goethe or Wassily Kandinsky can be integrated into this context.
The link between colour theory and marketing is another key area. This includes examining how colours are used in advertising and marketing and how different industries use colours to create their brand identity.
A central aspect is the role of colour in products and packaging. The aim here is to understand how the choice of colours influences consumer behaviour and how colours influence consumers‘ purchasing decisions.
The perception of colours and their influence on consumer behaviour are closely linked. Research in this area could include how colours are perceived by consumers and how this perception in turn influences behaviour. Experiments could, for example, investigate the effects of colours on willingness to buy, product evaluations and brand loyalty.
Cultural differences are another important factor. Researchers could investigate how the meaning of colours varies in different cultures and how this influences consumer behaviour.
Neuromarketing offers an exciting perspective to explore the effects of colour on the brain and consumer behaviour. This could include measuring brain responses to coloured advertisements and product images.
The work should also address practical applications and offer recommendations for companies and marketers on how to use colour effectively in their brand strategy and advertising.

The research methods used in the study should be described in a separate section, from experiments and surveys to possible neuromarketing techniques or qualitative research.

Basics of colour theory:
An introduction to the basics of colour theory, including colour wheels, colour contrasts and colour harmonies.

Psychological effects of colour:
Analysis of the psychological and emotional effects of colours on human perception and mood, including research findings and studies on colour psychology ->

Colour design in visual media:
The study of how colours are used in various visual media, such as web design, graphic design and film, to convey messages and create moods

INFLUENCE OF COLOURS

• COLOUR RED
• IN CHILDREN’S BOOKS

Origins of colour management: from early printing technology to digitalisation and the role of colour standards such as Pantone:

Examining the origins of colour management from the early days of printing technology to the digital era with a focus on the importance of colour standards such as Pantone.
The development of colour management from the early days of printing technology to the current digital era will be examined. The focus will be on the role of colour standards such as Pantone in this process.
It will also examine historical developments in colour management that have had a far-reaching impact on the printing industry and visual communication. Particular attention will be paid to the innovations and standards that have revolutionised the use of colour. Pantone will be considered as a guideline for uniform colour reproduction and communication.
The work aims to provide an insight into the technologies and processes that have been developed over time to reproduce and manage colour. Historical milestones are highlighted as well as modern digital tools and practices in colour management.