Design and Research #1

Colour theory and the effect of colours on human perception:

The focus of this topic is on the psychological and emotional effect that different colours have on people. Various colour theories such as those of Goethe or Wassily Kandinsky can be integrated into this context.
The link between colour theory and marketing is another key area. This includes examining how colours are used in advertising and marketing and how different industries use colours to create their brand identity.
A central aspect is the role of colour in products and packaging. The aim here is to understand how the choice of colours influences consumer behaviour and how colours influence consumers‘ purchasing decisions.
The perception of colours and their influence on consumer behaviour are closely linked. Research in this area could include how colours are perceived by consumers and how this perception in turn influences behaviour. Experiments could, for example, investigate the effects of colours on willingness to buy, product evaluations and brand loyalty.
Cultural differences are another important factor. Researchers could investigate how the meaning of colours varies in different cultures and how this influences consumer behaviour.
Neuromarketing offers an exciting perspective to explore the effects of colour on the brain and consumer behaviour. This could include measuring brain responses to coloured advertisements and product images.
The work should also address practical applications and offer recommendations for companies and marketers on how to use colour effectively in their brand strategy and advertising.

The research methods used in the study should be described in a separate section, from experiments and surveys to possible neuromarketing techniques or qualitative research.

Basics of colour theory:
An introduction to the basics of colour theory, including colour wheels, colour contrasts and colour harmonies.

Psychological effects of colour:
Analysis of the psychological and emotional effects of colours on human perception and mood, including research findings and studies on colour psychology ->

Colour design in visual media:
The study of how colours are used in various visual media, such as web design, graphic design and film, to convey messages and create moods

INFLUENCE OF COLOURS

  • COLOUR RED
  • IN CHILDREN’S BOOKS

Origins of colour management: from early printing technology to digitalisation and the role of colour standards such as Pantone:

Examining the origins of colour management from the early days of printing technology to the digital era with a focus on the importance of colour standards such as Pantone.
The development of colour management from the early days of printing technology to the current digital era will be examined. The focus will be on the role of colour standards such as Pantone in this process.
It will also examine historical developments in colour management that have had a far-reaching impact on the printing industry and visual communication. Particular attention will be paid to the innovations and standards that have revolutionised the use of colour. Pantone will be considered as a guideline for uniform colour reproduction and communication.
The work aims to provide an insight into the technologies and processes that have been developed over time to reproduce and manage colour. Historical milestones are highlighted as well as modern digital tools and practices in colour management.

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