#8 Considering a Master’s Thesis in Communication Design: Taylor Swift as a Subject

As a Communication Design student with a keen interest in visual culture, branding, and digital media, I’ve been thinking about writing my Master’s thesis on Taylor Swift. While the subject itself is fascinating, I’m still in the process of figuring out the exact direction and focus for the thesis. Taylor Swift is not only a globally recognized musician but also a powerful brand, whose visual communication and public perception offer a wealth of material to explore within the realm of design.

Why Taylor Swift?

Taylor Swift has evolved from a country singer-songwriter to a global pop icon, and throughout this journey, her visual identity and brand have played a significant role in her success. Her albums, music videos, social media presence, and live performances are all carefully crafted with a strong visual aesthetic. As a designer, I’m particularly interested in how she uses visual media and design to tell her personal story and communicate her artistic evolution.

Swift’s visual identity has transformed over the years, reflecting not only her musical and personal growth but also a strategic brand approach. From the country-pop style of her earlier albums to the more visually rich and symbolically layered music videos of LoverFolklore, and Midnights, the way she has shifted her aesthetic is a compelling subject for a Master’s thesis in Communication Design.

Possible Directions for the Thesis

Although I haven’t yet decided on the exact focus, there are several intriguing ideas I’m considering for my thesis on Taylor Swift:

  1. The Visual Branding of Taylor Swift
    Taylor Swift’s rise to global stardom can largely be attributed to her carefully curated visual brand. One possible direction is to analyze her visual transformations over the years and explore how her design and aesthetic choices have supported her musical and personal development. The focus could be on the symbolism and visual codes she employs to convey messages and how they contribute to her brand identity.
  2. The Role of Music Videos and Social Media in Swift’s Design Strategy
    Another fascinating direction could involve exploring Taylor Swift’s music videos. These are not only artistic works but also strategically crafted marketing tools that strengthen her brand. What’s particularly interesting is how Swift utilizes social media to promote her visual aesthetic and engage with her audience. A study of her digital communication strategy and its impact on her brand perception could make for a great thesis topic.
  3. Taylor Swift as an Example of Storytelling in Communication Design
    Another possible approach could be to examine how Taylor Swift uses storytelling through visual content. From album artwork to the narratives in her music videos, Swift tells stories that are deeply tied to her personal journey and career. Investigating how communication designers can use visual storytelling to create deeper emotional connections with an audience could be a key element of the thesis.
  4. Taylor Swift and Digital Aesthetics: From Album Covers to Streaming
    The aesthetic of Taylor Swift’s albums, which exist both in physical formats and digital media, could also be a compelling topic. How does her visual communication adapt in an increasingly digital, streaming-based music industry? This topic could explore how album covers, social media posts, and music videos are optimized for digital formats like Spotify or YouTube while maintaining a consistent visual brand.

Challenges and Considerations

One of the things I’m considering is the balance between academic rigor and creative freedom. Taylor Swift is an incredibly popular figure, and her brand has been widely analyzed, so it’s important to find a new angle that offers a fresh perspective while still engaging with the core principles of Communication Design.

The challenge will be to narrow down a topic that not only highlights Swift’s visual communication and brand strategy but also integrates concrete design principles and techniques. I want to develop a deep understanding of how design and visual communication shape the perception of a global brand like Taylor Swift.

Final Thoughts

Although I haven’t yet decided on the exact direction my thesis will take, I’m confident that Taylor Swift will serve as an incredibly rich and relevant case study for my research in Communication Design. The opportunity to examine the various aspects of her visual branding, storytelling, and digital strategy is an exciting one, and I believe it will help me deepen my knowledge of design and communication in today’s digital age.

I look forward to narrowing down the focus of my thesis in the coming weeks and further developing my ideas. Taylor Swift is not just a musician—she’s a global brand that has had a profound influence on modern design and visual communication, and I’m excited to explore how her approach to branding can inform my research and design practice.

Review of Palette Perfect for Graphic Designers and Illustrators by Sara Caldes

Unlocking the Power of Color: A Review of Palette Perfect for Graphic Designers and Illustrators by Sara Caldes

As a student in the world of graphic design and illustration, I’m always looking for new ways to refine my craft and enhance my visual communication skills. Sara Caldes’ Palette Perfect for Graphic Designers and Illustrators has been an invaluable resource, offering a comprehensive guide to color theory specifically tailored for design professionals. This book not only deepens the understanding of color but also provides practical tools and insights that have proven essential in my own design work.

What is Palette Perfect for Graphic Designers and Illustrators?

Palette Perfect for Graphic Designers and Illustrators is a detailed exploration of how to select, combine, and utilize color in design and illustration. Written by Sara Caldes, a seasoned professional in the field, the book serves as both a textbook and a creative guide for designers and illustrators at all levels. It emphasizes how color choices can influence perception, meaning, and emotion, making it an essential reference for anyone working in visual arts.

What sets this book apart is how it is specifically crafted for graphic designers and illustrators. Caldes focuses on practical applications that are directly relevant to the tools and challenges we face as visual communicators, from digital design to traditional illustration.

Why Palette Perfect Resonates with Design Students

As a student, I often feel the pressure of making the „right“ color choices in my work—choosing a palette that is not only aesthetically pleasing but also appropriate for the message or brand I’m trying to convey. This book has been incredibly helpful in this respect. Caldes guides readers through various methods of color selection, explaining how to harness the emotional power of color, understand color relationships, and use color to build visual harmony.

What I found particularly valuable was the book’s focus on practical application. While theory is important, Caldes ensures that readers are equipped with the tools they need to make color decisions with confidence. This hands-on approach has been extremely beneficial in helping me overcome some of the challenges I face as a student, especially when working on more complex design projects.

Key Takeaways:

  1. Color Theory Applied to Design: Caldes explains the foundations of color theory, but she goes beyond the basics by focusing on its application in graphic design and illustration. She discusses color psychology, the significance of hue, saturation, and value, and how to balance color harmony to create designs that are both visually appealing and communicative.
  2. Practical Color Palettes and Combinations: One of the standout features of this book is the curated color palettes and combinations presented throughout. The book is filled with real-world examples, showcasing how various combinations can be applied to different design styles, whether for branding, web design, or illustration. This has been invaluable for my own design work, providing inspiration and guidance for selecting the right colors.
  3. Color for Visual Impact: Caldes places a strong emphasis on how to use color to make an impact. Whether it’s creating contrast, guiding the viewer’s eye, or evoking specific emotions, the book demonstrates how color can play a pivotal role in a design’s success. The section on creating color schemes for different moods or messages is particularly useful for both students and professionals looking to refine their skills.
  4. Color in Digital and Traditional Media: As someone who works across both digital and traditional mediums, I appreciated how Caldes bridges the gap between the two. The book offers insights into how to work with color in software like Adobe Illustrator, as well as tips for traditional illustration techniques. This dual approach makes it a comprehensive guide for anyone working in the visual arts.
  5. Practical Exercises: At the end of each chapter, Caldes provides exercises to put the concepts into practice. These exercises helped me push my creative boundaries, whether it was creating a color palette for a brand identity or experimenting with color in an illustration. It’s a great way to reinforce what you learn and keep experimenting with new techniques.

Final Thoughts

Palette Perfect for Graphic Designers and Illustrators by Sara Caldes is a must-read for any design student looking to take their color skills to the next level. The book provides a perfect balance of theory and practical advice, making it both informative and inspiring. It has not only expanded my understanding of color but also given me the tools to use it intentionally and creatively in my own projects.

For anyone in the design field—whether you’re just starting out or are looking to enhance your color knowledge—this book is an invaluable resource. It’s practical, accessible, and filled with real-world applications that are essential for success in the visual arts.

After reading Palette Perfect, I feel more confident in my ability to create compelling, visually striking designs, and I can’t wait to dive into the next project with the colorful insights I’ve gained!

 #6 Palette Perfect Vol. 1 by Lauren Wager

Exploring the World of Color: A Review of Palette Perfect Vol. 1 by Lauren Wager

In the world of art and design, color is more than just a tool—it’s a language of its own. Lauren Wager’s Palette Perfect Vol. 1 takes readers on an inspiring journey through the intricate interplay of hues and shades, offering a deep dive into the process of selecting and pairing colors in a way that elevates any project. As a student of design, this book provided not only valuable insights but also sparked new ideas for my own creative endeavors.

What is Palette Perfect Vol. 1?

Released as the first volume in a series, Palette Perfect Vol. 1 serves as both a practical guide and an inspiring sourcebook for anyone interested in the art of color theory. Wager, a talented designer with years of experience, expertly breaks down the complexities of color choices in design and art, offering a step-by-step approach that makes even the most abstract ideas accessible.

The book is divided into several sections, each focusing on a different aspect of color theory, from the emotional impact of certain tones to the psychology behind how colors interact with one another. Wager’s approach is both approachable and educational, making it ideal for both beginners and more advanced practitioners of design.

Why Palette Perfect Vol. 1 Resonates with Students

For students like me, who are constantly juggling the demands of creativity and technical understanding, Wager’s book is a great resource. One of the standout aspects is how Wager not only explains the theoretical aspects of color but also provides practical applications. The inclusion of real-world examples and case studies—spanning various fields like interior design, graphic design, and branding—helps to demonstrate how color can influence mood, perception, and behavior.

What I found particularly helpful was how the book encouraged me to experiment with color combinations. Each chapter offers exercises that challenge readers to step out of their comfort zones and try new palettes, pushing the boundaries of their creativity. As someone who has always been cautious with color selection, Palette Perfect Vol. 1 gave me the confidence to be more bold and imaginative in my own work.

Key Takeaways:

  1. Understanding Color Theory: Wager does an excellent job of explaining color theory in a simple and engaging way. Concepts such as complementary colors, triadic schemes, and the role of light and shadow are clearly outlined, helping readers grasp essential principles.
  2. Color as an Emotional Tool: One of the most eye-opening aspects of the book was learning about how colors can evoke emotions. Wager explores how different tones can create specific atmospheres, making it a valuable guide not just for designers but for anyone involved in visual storytelling.
  3. Practical Exercises: The exercises and color challenges throughout the book are not only fun but also educational. They help to put theory into practice, giving students the opportunity to apply what they’ve learned in real-time.
  4. Inspiration for Personal Projects: As a design student, finding inspiration can sometimes be a challenge. Palette Perfect Vol. 1 serves as a great tool for brainstorming new ideas and revitalizing my design projects. Whether it’s picking colors for a logo or deciding on the color scheme for a portfolio, this book has offered me endless possibilities.

Final Thoughts

Lauren Wager’s Palette Perfect Vol. 1 is an essential read for anyone interested in understanding and mastering the art of color. The book’s accessible language and practical tips make it a perfect resource for students, whether you are just starting out in design or are looking to refine your existing skills. Wager’s passion for color is evident on every page, and it’s contagious—this book will inspire you to view the world through a more colorful lens.

For me, Palette Perfect Vol. 1 has been more than just a textbook—it’s been a source of creativity, guidance, and inspiration. 

#5 Interlibrary loan for my masterthesis: „Palette Perfect Vol. 2“ von Lauren Wager

Colors are one of the most powerful tools in design. They evoke emotions, set moods, and shape the identity of any project. In her book „Palette Perfect Vol. 2,“ designer Lauren Wager takes us on a journey through the world of color palettes, demonstrating how to use them effectively for creative projects.

What’s the Book About?

This book is all about the art of combining colors to create specific moods and feelings. It features a stunning collection of color palettes, ready to be applied across various design contexts, including graphic design, interior design, fashion, and photography. Each palette is thoughtfully presented with accompanying images and concise descriptions, allowing readers to experience the emotional essence of each color combination.

Who Is This Book For?

„Palette Perfect Vol. 2“ is perfect for designers, artists, and creatives seeking inspiration. Whether you’re working on a branding project or redecorating a space, this book offers a treasure trove of ideas for incorporating colors in ways that elevate your work.


A Closer Look at the Book

The Emotional Power of Colors

Lauren Wager showcases how colors can communicate emotions and moods:

  • Soft, warm tones like beige and blush exude calmness and comfort.
  • Bold, vibrant contrasts like turquoise and yellow convey energy and creativity.
    Each palette is thoughtfully curated and paired with visual examples to bring these feelings to life.

Applications Across Design Fields

The versatility of the palettes makes them suitable for a wide range of projects:

  • Fashion Design: For clothing, accessories, or entire collections.
  • Graphic Design: Perfect for logos, websites, or printed materials.
  • Interior Design: To craft spaces with cohesive and inviting atmospheres.
  • Photography: As a guide for harmonious color compositions in images.

Strengths and Limitations

What Stands Out?

  • Visual Inspiration: The palettes are not only stunning but also spark new creative ideas.
  • Clear Structure: The thematic organization makes it easy to navigate and find what you need.
  • Practical Focus: Real-world examples show how the palettes can be applied in different projects.

Where It Falls Short

While the book offers plenty of visual stimulation, it lacks in-depth theory on color psychology or the cultural significance of colors. It’s more of an inspirational guide than a deep dive into the science behind color.


Final Thoughts: A Must-Have for Creatives

„Palette Perfect Vol. 2“ is an inspiring book with a meticulously curated collection of color palettes. Lauren Wager has created a resource that speaks to designers and artists alike. It’s ideal for those looking to use colors intentionally to convey moods and emotions in their work. While it’s not a scientific reference, it’s a must-have for anyone seeking visual inspiration.

Book Details

Lauren Wager: Palette Perfect Vol. 2. Hoaki Books S.L., 2022.

# 4 Video: Kelli Anderson – artist, designer, paper engineer

In this talk, Kelli Anderson, an artist, designer, and pioneer in the field of paper engineering, delves into the hidden potential of everyday materials—specifically paper. Anderson reveals how simple, low-tech materials can be powerful tools for interacting with and understanding complex aspects of our reality. Her unique approach shows that even humble materials can engage meaningfully with physical forces like sound, light, and time. This interaction often makes abstract concepts tangible and easier to grasp, bypassing the “black-box” nature of much modern technology, which often conceals how it functions and distances users from understanding its inner workings. Instead, Anderson’s work brings us closer to the mechanics of our world in a hands-on way.

Anderson’s career highlights include a series of fascinating projects that challenge conventional uses of everyday materials. Notably, in 2008, she collaborated on a recreated version of The New York Times filled entirely with articles from a utopian future. This project, designed as a form of “art intervention,” used design to imagine alternative possibilities and inspire conversations around what a better world might look like. This unique endeavor won the Ars Electronica Prix Award of Distinction, further cementing her reputation as a groundbreaking designer.

In 2011, she garnered widespread attention with her creation of a paper record player. This innovative piece of work, featured in media outlets like Mashable, Wired, and NPR, demonstrated how paper could be crafted into a working music player, challenging assumptions about the limitations of paper as a medium. This project, among others, is part of Anderson’s broader mission to highlight how we can see and interact with the world differently by rethinking the potential of familiar materials.

Anderson’s recent endeavors include experimenting with risograph animation, a printing technique that allows her to create unique, animated images by using paper as a direct interface with physical phenomena. By pushing the boundaries of what paper can do, Anderson encourages her audiences to question and reimagine the everyday tools and objects around them. Her artistic philosophy suggests that by reengaging with materials in this direct, hands-on way, we can reconnect with the “real” forces shaping our world—forces that technology sometimes hides behind layers of abstraction.

Additionally, Anderson’s workspace reflects her dedication to hands-on exploration: she works in a live/work studio filled with equipment from a bygone era, including a 1919 letterpress and other unconventional contraptions. This space enables her to keep exploring and testing the possibilities of “outdated” technology, aligning her artistic process with her belief in transparency and physical interaction. Anderson’s work is a testament to the power of minimalistic, tactile design and its ability to cut through modern complexities, helping us see the world—and our own human experience—in fresh, surprising ways.

Through her design philosophy, Anderson challenges viewers to reconsider how they engage with both art and technology. Her work ultimately aims to make the invisible forces around us more accessible, asking us to see not only how objects function but also what they reveal about human potential and creativity. Her talk is likely to inspire creatives and audiences alike to think beyond digital solutions, reconnect with material realities, and explore the unexpected potential of the “low-tech” world.

With support from institutions like the University of Michigan Library and the Ann Arbor District Library, and partnerships with media outlets such as Detroit Public Television and PBS Books, Anderson’s message reaches a wide audience. The Penny Stamps Speaker Series, which hosted this event, emphasizes freedom of speech and artistic expression, aligning well with Anderson’s mission to use art as a means of exploring ideas freely and meaningfully. Her work ultimately encourages a more thoughtful and engaged relationship with the objects and technologies that shape our lives, suggesting that by re-engaging with tangible materials, we might uncover surprising truths about ourselves and the world around us.

#2 Experiencing Klanglicht 2024 – A Journey into Dreams

For three magical nights, from October 24 to 26, 2024, Klanglicht transformed Graz into a city of light, sound, and dreams. This year’s festival theme embraced the concept of dreams—those mysterious journeys of the mind that take us to hidden desires, profound longings, and fleeting utopias, both day and night. Through 18 unique art installations, renowned artists from Austria and around the world presented interpretations of dreams, each piece inviting visitors to enter their own inner landscapes.

Klanglicht 2024’s artworks ranged from the poetic and subtle to the surreal and powerful, weaving a tapestry of light and sound that filled the streets, courtyards, and buildings of Graz. From the Joanneum Quarter, up to the Schlossberg, along Herrengasse, and within venues like Schauspielhaus Graz, Next Liberty, and the Graz Opera House, the city itself became a dreamscape. For those three nights, Klanglicht invited the audience to dive into a dialogue with art and their own imaginations—a reminder to keep dreaming, if only for a moment.

As a communication designer, I had the unique opportunity to contribute to this year’s Klanglicht experience. Alongside three other designers, I was part of the design team that created the wayfinding system for one of Klanglicht’s most atmospheric venues: the Antonius Church. Our work included posters, postcards, and directional signs that helped guide visitors through the space, adding a layer of clarity to their dreamlike experience. It was incredible to see how these design elements played a role in shaping people’s journey through the installations, allowing them to focus on the art while feeling oriented and welcomed.

Since its founding in 2015, Klanglicht, organized by Bühnen Graz, has brought the magic of light and sound out of the theater and into public spaces. This year’s edition continued that tradition, blending elements of joy, critique, allure, and abstraction, offering a kaleidoscope of emotions and ideas. For me, being involved in the design process added a whole new dimension to experiencing the festival. It was fulfilling to see our work as part of this stunning event and to witness the impact of art on people as they journeyed through Klanglicht’s dreamworld.

If you missed it this year, I can only recommend marking your calendar for next October. Klanglicht 2024 was truly unforgettable—a festival that encourages us all to keep dreaming, both in and beyond the light and sound of Graz.

#1 Nacht der Museen

On October 5, 2024, it was that time again: the „ORF Long Night of Museums“ drew culture enthusiasts and night owls alike into museums and cultural institutions all over Austria. From 6 p.m. to midnight, they opened their doors, offering a diverse program. This year, my tour led me to the print workshop Druckzeug, a true highlight for anyone who appreciates the art of printing.

The atmosphere at Druckzeug was unique. From the moment I stepped into the workshop, I felt the charm of the historic printing machines and the passion of the team for the age-old technique of letterpress. As part of the event, I attended a fascinating lecture on the history and artistry of letterpress, gaining deeper insights into this traditional craft. It was truly impressive to see just how much precision and skill go into this technique—a striking contrast to the digital world that surrounds us today.

The highlight of the evening was watching the master printers at work. With a blend of routine and dedication, they demonstrated the process: loading the paper into the machine, adjusting the printing plates, mixing the inks, until a beautifully crafted print emerged. It felt like watching a piece of history come to life. After the demonstration, I couldn’t resist purchasing a beautiful print as a souvenir of this special evening.

The night held one more surprise: a raffle with various prizes. To my amazement, I actually won a voucher for the next open workshop at Druckzeug! I’m already looking forward to visiting again and maybe even trying my hand at printing myself.

The „Long Night of Museums“ was an unforgettable experience in many ways. The chance to wander through different cultural institutions at night, the variety of programs, and the unique atmosphere made it a truly memorable evening. For anyone who loves art and culture and appreciates special glimpses like this, don’t miss this event next year!

Until next time at the „Long Night of Museums“—I’ll definitely be back!

#3 Kritische Bewertung einer Masterarbeit

Masterarbeit von Theresa Wind zu Trends und Anforderungen an Corporate Design im Kontext von E-Commerce

(1) Gestaltungshöhe

Die Gestaltung der Arbeit ist gut strukturiert und visuell ansprechend. Die Arbeit nutzt präzise gestaltete Diagramme, um Corporate Design-Konzepte zu veranschaulichen. Die Qualität der Grafiken zeigt die gestalterischen Fähigkeiten der Autorin, was zur Verständlichkeit und ästhetischen Wirkung der Arbeit beiträgt.

(2) Innovationsgrad

Der Innovationsgrad ist solide, wenn auch nicht überdurchschnittlich hoch. Die Arbeit behandelt moderne Trends im E-Commerce-Design und setzt diese in einem Corporate Design Manual für einen Online-Shop um. Obwohl der Fokus auf aktuellen Design-Trends liegt, enthält sie eher eine praktische Anwendung bestehender Theorien als völlig neue Ansätze.

(3) Selbstständigkeit

Die Autorin hat die Arbeit eigenständig und mit einem hohen Maß an Selbstständigkeit verfasst, was durch die eidesstattliche Erklärung bestätigt wird. Die Arbeit zeigt eine umfassende Recherche und Analyse, sodass sie methodisch gut aufgebaut ist und persönliche Einblicke in die Praxis des Corporate Designs einbringt.

(4) Gliederung und Struktur

Die Arbeit ist klar und gut strukturiert. Sie folgt einem logischen Aufbau, der die theoretischen Grundlagen zu Corporate Design und E-Commerce einführt und diese dann praktisch auf den Online-Shop anwendet. Der Leser wird Schritt für Schritt durch das Thema geführt, was die Verständlichkeit erhöht.

(5) Kommunikationsgrad

Die Sprache ist klar und verständlich, mit nur wenigen Fachausdrücken, die für Branchenkenner sofort nachvollziehbar sind. Der Kommunikationsgrad ist insgesamt hoch und die Ausführungen sind sachlich, sodass die Zielgruppe problemlos folgen kann.

(6) Umfang der Arbeit

Der Umfang ist angemessen, weder überladen noch zu knapp, und umfasst sowohl theoretische Hintergründe als auch praktische Anwendung. Die Balance zwischen Theorie und Praxis ist gelungen.

(7) Orthographie sowie Sorgfalt und Genauigkeit

Die Orthographie und sprachliche Sorgfalt sind weitestgehend gut, allerdings könnten einige Passagen gestrafft werden, um eine höhere Prägnanz zu erreichen. Inhaltlich ist die Arbeit jedoch sehr genau und belegt jede Aussage mit fundierten Quellen.

(8) Literatur

Die Literaturauswahl ist vielfältig und deckt alle wesentlichen Aspekte ab, die für das Thema Corporate Design und E-Commerce relevant sind. Die Arbeit basiert auf aktuellen Studien und anerkannten Fachbüchern, was die wissenschaftliche Fundierung unterstützt.

Experimenting with Colors #17

Mixing Cyan and Magenta

Cyan, which is created by mixing blue and green, when combined with magenta, yields shades of red. Initially, the mixture may appear as a cool, bluish-red tone, but as more magenta is added, the color deepens into richer shades of red. Depending on the proportions of cyan and magenta used, the resulting red can range from vibrant and intense to deeper and more burgundy-like. Experimenting with different ratios of cyan and magenta allows for the creation of a diverse range of red hues.

Experimenting with Colors #16

Mixing Magenta and Yellow

Magenta, a color derived from red and blue, when mixed with yellow, produces a vibrant range of red-orange hues. Initially, the combination may result in a vivid reddish-orange tone, but as more yellow is introduced, the color becomes brighter and more reminiscent of tangerines or sunset hues. Adjusting the ratio of magenta to yellow allows for control over the intensity and warmth of the resulting red-orange color.