As I am devoting myself to experimentation this semester, I have decided to carry out a total of three different experiments in the field of communication design. In the following blog posts, I will explain these experiments in more detail and document them with pictures. After the experiment phase, I will test these experiments with my target group in the form of an online survey. This survey should provide me with information about which approach I would like to pursue in the third semester.
Experiment 1: Book from both sides
My first experiment is a book that can be read from both sides. One side is aimed at people who want to conceive and design a branding from scratch. The other side is for people who want to modernize or update existing branding to meet today’s standards and strengthen brand loyalty with their target audience. In addition to descriptive texts, the book contains visualizations and practical tips that can be applied. Interspersed throughout are interviews with branding experts from the scene. I am also considering focusing on Graz and giving tips based on brandings designed in Graz. In addition, the interviews could be limited to the Graz media landscape in order to highlight regional characteristics and expertise.
The aim of this experiment is to create a comprehensive and practice-oriented handbook that helps both beginners and experienced brand developers to develop effective branding strategies.
Experiment 2: Typographic brand identity
I want to develop several typographic identities for a brand that use different fonts, sizes and styles. To do this, I will create examples of the use of typography in different contexts, such as logos, posters, websites and print media.
The aim is to explore how different typographic styles influence the perception and feel of a brand.
Experiment 3: Brand illustration in context
In my third experiment, I want to find out how illustrations look on products in the supermarket compared to photography. For this I will develop an illustrative concept that highlights the different aspects of the brand identity.
My goal here is to understand how illustrations influence brand perception and loyalty in different contexts.
