After my last blog post, I came across an exciting website that once again deals explicitly with the power of typography in brand identity. This post therefore serves to supplement the content of the last post entitled „Typography and branding“ and to reiterate important content.
Image source: https://fastercapital.com/de/inhalt/Typografie–Auswahl-der-richtigen-Schriftarten-fuer-Ihre-Markenidentitaet.html
Typography plays a decisive role in shaping brand identity, but often influences the perception of a brand unnoticed. It can convey emotions, create credibility and set a brand apart from the competition. The choice of fonts, styles and sizes makes it possible to establish a clear brand personality. A comparative example illustrates that elegant serif fonts convey a sense of elegance, while rounded sans serif fonts create a more playful appearance.
Additionally, typography plays a crucial role in improving readability and creating a visual hierarchy. Using different font sizes and styles allows designers to clearly communicate information and draw attention. Consistent brand fonts across different touchpoints contribute to brand recognition, resulting in a strong visual identity for well-known brands such as Coca-Cola and Google.
Another aspect is differentiation from the competition. By choosing unique fonts, brands can make a lasting impression and stand out in a crowded market. Chanel is cited as an example, using a custom-designed font that is immediately associated with its luxury positioning.
Overall, the text emphasizes the crucial role of typography in brand identity design. Through the purposeful selection of fonts, brands can communicate their personality, build credibility, improve readability and successfully differentiate themselves in a competitive market.
Works Cited for the entire article:
FasterCapital. “Typografie Auswahl Der Richtigen Schriftarten Für Ihre Markenidentität.” Www.fastercapital.com, 7 Dec. 2023, fastercapital.com/de/inhalt/Typografie–Auswahl-der-richtigen-Schriftarten-fuer-Ihre-Markenidentitaet.html. Accessed 25 Jan. 2024.
