The Develop phase is the third step in the Double Diamond framework. This phase focuses on generating, prototyping, and testing potential solutions. It is characterized by creativity, iteration, and collaboration. Here’s a detailed look at what the Develop phase involves and how to effectively navigate it.1
Purpose of the Develop Phase
The primary goal of the Develop phase is to create and refine solutions based on the problem defined in the previous phase. This phase encourages brainstorming, experimentation, and iteration to explore various possibilities and improve them through user feedback and testing.
Key Activities in the Develop Phase
- Ideation
- Brainstorming Sessions: Conduct brainstorming sessions to generate a wide range of ideas. Encourage free thinking and creativity without judgment.
- Sketching and Storyboarding: Visualize ideas through sketches and storyboards to communicate concepts clearly and effectively.
- Prototyping
- Low-Fidelity Prototypes: Create simple, low-cost prototypes to quickly test and iterate on ideas. These can be paper prototypes, mockups, or digital wireframes.
- High-Fidelity Prototypes: Develop more detailed and functional prototypes as ideas are refined. These prototypes should closely resemble the final product and provide a better sense of the user experience.
- User Testing
- Usability Testing: Test prototypes with real users to gather feedback and identify areas for improvement. Observe how users interact with the prototypes and note any issues or pain points.
- Iterative Testing: Continuously refine and test prototypes based on user feedback. Iterate on designs to enhance usability and functionality.
- Collaboration
- Cross-Functional Teams: Work with a diverse team of designers, developers, and stakeholders to ensure that all perspectives are considered. Collaboration fosters innovation and helps address potential challenges early on.
Tools and Methods
- Mind Mapping: Use mind maps to organize ideas and explore different aspects of the problem and potential solutions.
- Wireframing Tools: Utilize wireframing tools like Sketch, Figma, or Adobe XD to create digital prototypes.
- Feedback Loops: Establish feedback loops with users and stakeholders to continuously gather input and improve prototypes.
Benefits of the Develop Phase
- Innovation: The Develop phase encourages creative thinking and experimentation, leading to innovative solutions.
- User-Centered Design: By involving users in the testing process, designs are refined to better meet user needs and preferences.
- Risk Reduction: Prototyping and iterative testing help identify and address issues early, reducing the risk of costly mistakes later in the project.
Challenges and How to Overcome Them
- Resource Constraints: Prototyping and testing can be resource-intensive. Prioritize key features and functionalities to test, and use low-fidelity prototypes initially to save time and resources.
- Feedback Management: Managing and integrating feedback from multiple sources can be challenging. Use structured feedback methods and prioritize changes based on user needs and project goals.
Conclusion
The Develop phase is a crucial step in the Double Diamond framework. By generating, prototyping, and testing solutions, this phase ensures that the final product is innovative, user-centered, and ready for implementation. Emphasizing creativity, collaboration, and iteration, the Develop phase helps turn defined problems into tangible, effective solutions.
