My project focuses on packaging design in the food and beverage industry, specifically regarding alcoholic beverages. The key questions are what factors influence a consumer’s decision to purchase alcohol and how packaging can impact this decision. My concern is that packaging is often discarded or designed without care, lacking added value or real utility. However, what if the packaging itself could become an integral part of the product? What if, through new technologies such as augmented reality (AR), consumers could interact with the bottle or packaging? Alternatively, what if we took a traditional approach and genuinely invested effort in the design of the cardboard packaging?
Q&A
- Breadth – Alternative Perspectives:
- Consider if alcohol packaging is overly romanticized and if future designs will shift towards minimalism, similar to cigarette packaging. This ties into the marketing aspect.
- Depth – Challenges:
- The primary challenge is deciding between using augmented reality (AR) technology or traditional, material-focused designs. Additional challenges include unfamiliarity with AR, ensuring sustainability, and addressing the critical nature of advertising alcoholic products without romanticizing them.
- Accuracy – Testing Methods:
- Use focus groups with limited prior knowledge to test reactions at various stages. Additionally, seek insights and validation from experts like Lipptisch.
- Precision – Detailed Exploration:
- Provide a detailed comparison of the benefits and drawbacks of AR technology versus traditional material-focused packaging designs.
- Relevance – Problem-Solving:
- Each approach addresses different aspects of the issue, offering a comprehensive understanding that helps in problem-solving.
- Central Idea:
- Focus on integrating interactive elements, such as a drinking game, within the packaging.
- Vested Interest:
- There is a significant interest in how romanticized marketing influences consumer behavior.