AR has been used for several years in the entertainment industry, including sports broadcasts, video games, and mobile games. However, it is gradually being adopted in other industries as well. Many manufacturers are already testing this technology by incorporating it into packaging. Similar to QR codes, AR makes various content visible through the use of VR (virtual reality) glasses and apps.
The possibilities for manufacturers are limitless: creative packaging for young audiences that comes to life with VR glasses, smart apps that show how a hair color will look on a customer, interactive point-of-sale (POS) displays that reveal additional product information, and even virtual tutorials for proper product usage. Shoppers can scan a graphic in-store with their smartphone or tablet to trigger the corresponding content. This allows manufacturers to demonstrate product usage or present it in 3D on the packaging.
This form of POS advertising is particularly popular with the highly coveted Generation X and Generation Z. AR seamlessly blends products with marketing, creating a more immersive and lasting shopping experience.
Advantages of Augmented Reality Packaging:
- High visibility in retail (brand experience)
- Added value for customers (aiding in purchase decisions)
- Better differentiation from competitors
- No damage to the packaging (customers can see inside the packaging virtually without opening it)
- Targeted information without additional printing (customer and usage instructions can be displayed in visual forms such as 3D holograms, images, audio, videos, etc.)
- More creative freedom in packaging design
- High entertainment value (e.g., games for children, messages from brand ambassadors, etc.)
- High level of personalization (e.g., through personalized apps)
AR JACKDANIELS Packaging :https://www.youtube.com/watch?v=fTgawFAEN0U
