For the third experiment, I have designed a book that can be read from both sides. One side is aimed at people who are starting a new company and want to develop branding from scratch. This part is very conceptual and analytical, especially at the beginning, as values and goals have to be defined first. However, if you read the book from the other side, it is more about how an existing branding can be revised and which aspects are important for successful branding in 2024.
I designed the cover of the book for this experiment. I made sure that the reader quickly understands from the design that this is not an ordinary book, but one that can be read from both sides. The cover is designed in such a way that it conveys the dual reading option at first glance and makes the reader curious to explore the book in both directions.
For my survey, I printed out the cover and folded it around an existing book. In order to better understand the project and be able to empathize with it, I explained the project and its function at the beginning of the survey. In the survey, I wanted to find out how the idea and the design were received by the target group.
I asked the following questions:
- What do you think of the idea of a book that can be read from both sides?
- What is your first impression of the cover design?
- Which elements of the cover particularly catch your eye?
- How understandable do you find the double reading option at first glance?
- Would you buy such a book based on the cover?
- What improvements would you suggest for the cover design?
- Which aspects of the book’s content (starting a business vs. rebranding) interest you more and why?
