Last semester, I intensively studied the various facets of branding. It became clear that branding is much more than just a visual concept, but a complex combination of psychological and design elements. I was particularly fascinated by how strongly emotions and perceptions can be influenced by colors and typography and how historical developments shape today’s branding strategies.
In the future, I would like to continue studying branding and its impact on target groups. My goal is to understand how targeted branding strategies can influence the perception and behavior of the target group. In doing so, I will take a closer look at the psychological aspects as well as current trends and innovations in branding. I am also particularly interested in interdisciplinary approaches in order to develop a comprehensive understanding of the dynamics of branding and to explore innovative strategies.
This semester I would like to devote myself to experimentation. I therefore plan to conduct three different experiments that fit in with my area of specialization (Communication Design). Through these experiments, I want to explore new approaches and ideas to further deepen my understanding of brand identity design.
At the end of the semester, I intend to test these experiments with my target audience using an online survey to gain insights for my practical master’s thesis. This survey will also help me to concretize the direction for my practical project and ensure that it meets the needs and expectations of my target group.Through this experimental approach, I hope to not only gain practical insights into the application of branding strategies, but also valuable insights into how my target audience responds to different design elements. This will enable me to make informed decisions for my future professional practice in the field of communication design.
