The OFFF Design Festival in Barcelona offered insights into various design industries and niches. I was particularly impressed by Stephy Fung’s presentation on her work as a Digital Fashion Artist and how she found her way into this specialized field. In this blog post, I will delve into this fascinating topic and provide a brief overview.
What is digital fashion?
Digital Fashion refers to clothing designs created using digital technologies such as computer-aided design (CAD), 3D modelling, and Virtual Reality (VR). These digital garments exist solely in the digital realm and find various applications, including virtual fashion shows, online gaming, social media, and virtual try-on experiences.
What is it used for?
Originally, the idea behind these programs was to save costs on expensive designs. Instead of producing physically, designers could experiment on the computer without consuming material. The digital cut pieces behave like real fabrics, reacting to movement and light, thus providing a realistic representation.
In recent years, the digital fashion industry has grown rapidly, with an increasing number of brands and designers using digital tools to create virtual collections and experiences. Fashion Weeks are held digitally, often in the form of computer games and virtual worlds where avatars are equipped with the latest collections.
What potential does digital fashion have?
Digital fashion allows designers to explore innovative ideas without the limitations of physical materials, production processes, or environmental impacts. It blurs the boundaries between fashion, art, and technology and offers new forms of expression and creativity. Moreover, it has the potential to revolutionise how people buy clothes by offering personalised virtual try-ons and reducing the need for physical inventories.
Can digital fashion make the fashion industry more sustainable?
Digital fashion has the potential to influence the physical fashion industry and promote more sustainable practices, particularly in terms of waste reduction and CO2 reduction through on-demand production. Studies show significantly lower CO2 footprints of digital clothing compared to traditionally manufactured garments.
Stephy Fung
Stephy Fung is a 3D artist based in London. Her work includes 3D motion design and digital fashion. She collaborates with companies to create digital fashion for advertising purposes and sells her art as NFTs online. The purchased pieces can be used on various platforms, including as skins in video games or filters in Snapchat.
Ressources
- https://www.thefabricant.com/marketplace?contractNames=TheFabricantS2ItemNFT
- https://fashionunited.de/nachrichten/mode/wie-kann-digitales-modedesign-uns-helfen-nachhaltiger-zu-werden/2022041146058
- https://www.textilwirtschaft.de/fashion/news/interview-3mbassy-interview-3mbassy-233123
- https://digitalfashiondaily.com/blog/what-is-digital-fashion-the-ultimate-guide
