Glossary of Terms
Dieline: A crucial 2D representation aiding in the design and printing of 3D packaging, ensuring accuracy and alignment.
Spot Colors: Predefined ink colors meticulously selected for printing consistency and cost efficiency, enhancing visual appeal.
CMYK vs. RGB: Understand the distinction between color models for print (CMYK) and digital display (RGB), crucial for achieving desired color outcomes.
Foil: Explore decorative techniques utilizing heat and pressure to transfer intricate images onto packaging, elevating brand aesthetics.
Emboss: Discover the art of adding tactile elements to packaging, such as raised design elements, enhancing tactile engagement.
Caliper/Flute: Delve into the significance of cardboard thickness in packaging design, crucial for product protection and structural integrity.
Primary Packaging: Comprehend the importance of direct packaging containing the product for protection and consumer interaction.
Secondary Packaging: Recognize the role of additional packaging in branding and logistical efficiency, contributing to a cohesive brand experience.
Flexographic Printing: Explore the versatility of printing methods employing plates for simpler color designs, balancing cost and quality.
Lithographic Printing: Uncover the intricacies of printing methods suitable for detailed designs, ensuring premium print quality for packaging.
Digital Printing: Embrace cost-effective printing methods utilizing CMYK ink colors, ideal for dynamic design changes and customization.
Layers of Packaging
Appreciate the multifaceted role of packaging layers in conveying brand stories, ensuring product protection, and enhancing consumer engagement throughout the purchasing journey.
Ease of Use
Prioritize user-friendly packaging to enhance the overall consumer experience, ensuring seamless interaction and usability.
Product Protection
Explore strategies for ensuring product integrity and safety through thoughtful packaging design, mitigating the risk of damage during transit and storage.
Design
Harness the power of color, typography, materials, copy, illustrations, and imagery to create visually captivating packaging designs that resonate with consumers, reinforce brand identity, and communicate brand messaging effectively.
Quelle: https://creativemarket.com/blog/the-beginners-guide-to-product-packaging-design
