06 | Survey

This weeks focus has been to create a survey to gather information about habits and behaviour when it comes to shoe shopping. It has been difficult to conclude or see any tendencies in the secondary research I have read so far. It has also been centered around other cultures where the consumers may have other habits. I would also like to include a part about consumer habits when it comes to cobbler so that I hopefully can understand if this is a service that people actually take use of.

Here is a link to the survey if you would like to participate: https://forms.gle/X2bunEL4SjLdAAET7

INTRODUCTION TO SURVEY

I am currently studying the topic of Sustainability in the Footwear Sector in a course called Design and Research. My current task involves gathering information about consumer behaviour and habits related to footwear. Your insights are crucial for understanding this consumer behaviour.

Completing the survey will only take 2-4 minutes, and your participation would be greatly appreciated.

If you have additional thoughts on the topic, feel free to email me at: mathilde.bogen@edu.fh-joanneum.at

ESTABLISHING QUESTIONS

These questions will help me to gain a better understanding about differences when it comes to social factors like which generation you belong to, gender and which culture you are a part of.

1. How old are you?
   • 18 – 33
   • 34 – 44
   • 45 – 54
   • 55 +
2. Gender
   • Male
   • Female
   • Other
   • Don’t want to answer
3. Nationality

QUESTIONS ABOUT HABITS

This is the main part where I want to gather the general information about consumer habits like how many pairs of shoes people have, how often and why people buy shoes and what factors are the most important ones when people buy shoes.

1. How many pairs of shoes do you own?
   • 1 – 5
   • 6 – 10
   • 11 – 15
   • 16 – 20
   • 21 +
2. How often do you buy new shoes?
   • More than once a month
   • Once a month
   • Once every three months
   • Once every six months
   • Once a year
   • Once every second year
   • Less than once every second year
3. Why do you usually buy shoes? (can choose multiple)
   • Need to replace worn out shoes
   • To reward myself
   • Need to find something comfortable
   • Because they were on sale
   • Because of changing season
   • For a special occasion
   • To keep up with the latest fashion
   • Other: …
4. What do you do with your worn out shoes?
5. What is/are decisive factor/s when shoe shopping? (can choose multiple)
   • Price
   • Quality
   • Trendyness
   • Brand
   • Comfort
6. Have you ever bought second hand shoes?
   • Yes
   • No

QUESTIONS ABOUT COBBLERS

This is a small part about cobblers where I want to understand if people actually take use of them or not.

1. Have you ever used a shoe repairer service?
   • Yes
   • No
2. If yes: What was repaired/fixed?
3. If no: Why not?

🩴 🥿 👠 👡 👢 👞 👟 🥾 🩴 🥿 👠 👡 👢 👞 👟 🥾 🩴 🥿 👠 👡 👢 👞 👟 🥾 🩴 🥿 👠 👡 👢 👞

It might be challenging to get enough answers to actually be able to come with a conclusion. I will in the upcoming weeks hand the survey out to people and hopefully get some answers that I can analyse after Christmas.