After organizing the topic into different areas, I have more clarity and I am ready to continue the ideation phase. While I was reflecting upon the different problem areas, the ideation process already started. Ideas popped into my head and I tried to write them down as soon as possible. In this blogpost I will present some of the ideas.
CONCEPT 1
What:
Rental of shoes
Why:
Fast fashion and trends that evolve fast makes it challenging for people to stay stylish without overconsuming shoes, but rental of shoes will make this possible. This can also be a solution for those needing shoes for special occasions, such as the one time a year when heels are required for a formal event. By renting shoes, you can find shoes that better match your outfit and avoid the need for unnecessary purchases.
How:
There are two types of users:
- People that have a monthly subscription where they can rent a specific amount of shoes every month. If they like some pairs better, they can keep them for several months and still swap the other pairs of shoes.
- People that want to rent a pair of shoes for one single usage.
There might be hygienic concerns from users regarding wearing shoes that others have previously used. This can be solved by addressing that the shoes will be thoroughly cleaned after each rental.
This concept can either be app-based, where users find the shoes they want to rent in an app and they are then delivered to the users house, or it can be store-based, where there is an actual store where customers can visit a physical location to try on shoes before renting them. Alternatively, a combination of both app and store could be an option.
Challenges and opportunities:
- Not sure how willingly people are to use shoes others have used before them
- Might be an option to focus on children shoes
Status quo:
Similar concepts exist, most are tailored specifically for designer shoes and only for one time rentals.
CONCEPT 2
What:
App that informs you about what to do with your worn out shoes
Why:
It can be difficult to know what to do with your worn out shoes. Is it possible to fix them at all? Can I fix them myself or do I need the help form cobblers? This app will guide you through different scenarios and what you will need to do in order to extend the lifetime of your shoes.
How:
The user would start by defining the problem area. First off the user must choose the correct type of shoe, and then which part of the shoe that is worn and need to be repaired. Then the repairing options that is fitting would be shown and the user must navigate to find the one that suits their problem best. Then there would be instructions on how to repair the shoe, what kind of equipment you would need and videos showing how to do it.
If the problem is too complex, the app would suggest the user to go to a cobbler and get it fixed there. It could also be an option that the user could book an appointment with a cobbler in the app.
Another possible feature is a scanner where the user can scan their shoes, and the app would suggest how to fix them.
Challenges and opportunities:
- Not sure how to get people to use the app
Status quo:
No similar apps currently exist. However, there is a website where individuals can contribute and share instructions on how to repair specific parts of a shoe.
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