This semester, I continued my exploration of handmade design, building on my previous research. Handmade design remains relevant, resonating with themes of political movements, sustainability, and nostalgia. The choice between handmade and digital design impacts both the consumer’s perception and the designer’s workflow.
Throughout the semester, I engaged in both digital projects using advanced AI tools and traditional techniques like bookbinding and letterpress printing. Personally, I found the analog process particularly exciting and creatively stimulating, as it allowed for immediate, tangible outcomes.
Reflecting on these experiences, I decided to further explore handmade design from two perspectives: its effects and the process itself. My first experiment, a survey on brand associations, revealed that handmade design aligns strongly with brands emphasizing ethical and political values, though it also evokes feelings of fun and youthfulness. My second experiment examined whether people could distinguish between genuinely handmade designs and digital imitations. The results were mixed, suggesting that the visual cues of handmade aesthetics can be replicated digitally, though the authenticity of true handmade designs may create a stronger impact.
An article about The Guardian’s creative team handcrafting election artwork underscored the relevance of handmade design in contemporary media, emphasizing trust and authenticity in an era of disinformation.
In conclusion, this semester has deepened my appreciation for handmade design. Despite its time-consuming nature, the tangible results and creative satisfaction make it worthwhile. While digital imitations can replicate the look, the authenticity and effort behind true handmade designs offer a unique and genuine impact in an increasingly digital world.
