The Double Diamond is a design process framework. It is a structured method to help designers solve complex problems and find innovative solutions. This framework is represented by two diamonds, each consisting of two phases: Discover and Define, Develop and Deliver.1
The Double Diamond is a simple visual representation of the design and innovation process. It describes the steps taken in any design and innovation project, irrespective of methods and tools used.
https://www.mural.co/templates/double-diamond
Double Diamond
https://www.designcouncil.org.uk/our-resources/the-double-diamond/
The Four Phases of the Double Diamond
- Discover
- Purpose: To understand the problem deeply.
- Activities: Engage in user research, gather insights, and broadly explore the problem space.
- Goal: Gain a comprehensive understanding of user needs and the problem’s context.
- Define
- Purpose: To clearly articulate the problem.
- Activities: Analyze research findings, synthesize insights, and define the core issue.
- Goal: Create a clear problem statement to guide the design process.
- Develop
- Purpose: To generate potential solutions.
- Activities: Brainstorm, prototype, and test multiple solutions.
- Goal: Explore various possible solutions and refine them through iteration.
- Deliver
- Purpose: To implement the chosen solution.
- Activities: Finalize the best solution, conduct further testing, and prepare for launch.
- Goal: Successfully implement and deliver the solution to the market.
How to Use the Double Diamond
- Start with Discovery
- Begin by researching the problem. Engage with users, observe their behaviors, and collect comprehensive information. This phase focuses on understanding the underlying issues.
- Move to Definition
- Analyze the collected data to find patterns and insights. This helps in clearly defining the core problem, resulting in a precise problem statement that will direct the design efforts.
- Develop Solutions
- With a well-defined problem, brainstorm potential solutions. Create prototypes and test them with users, encouraging creativity and exploration of various ideas.
- Deliver the Final Product
- Choose the best solution based on feedback and further testing. Refine and finalize the solution, ensuring it meets user needs and business goals. Prepare it for implementation and launch.
Framework for Innovation
The Framework for Innovation expands on the Double Diamond by providing additional tools and methods to support the design process. It integrates strategies for managing innovation, emphasizing collaboration, and iterative learning. This framework helps teams navigate complex projects by offering a flexible, adaptable approach.2
Framework for Innovation
https://www.designcouncil.org.uk/our-resources/framework-for-innovation/
Key Benefits of the Double Diamond
- Clarity: Offers a clear visual representation of the design process.
- Structure: Provides a structured approach to managing complex projects.
- Flexibility: Can be adapted to different projects and industries.
- User-Centered: Focuses on understanding and meeting user needs.
The Double Diamond framework, along with the Framework for Innovation, equips designers with the tools to tackle complex challenges effectively. By following the four phases of Discover, Define, Develop, and Deliver, designers can create innovative solutions that meet user needs and achieve business goals.
Jonathan Ball explains the Double Diamond
In addition to this blog post and to celebrate the 20th anniversary of the Double Diamond in June 2023, one of the original founders, Jonathan Ball, provides a detailed overview. The Double Diamond is a universally accepted depiction of the design process, assisting designers globally by guiding them through divergent and convergent thinking phases.3
