Demographic Insights
Age:
- The majority of participants are in the 18-24 age range (55.6%).
- Other age groups include 25-34 (33.3%) and 55-64 (11.1%).
Gender:
- Mainly female respondents (77.8%).
- Male respondents account for 22.2%.
Design Involvement
Design Engagement:
- Most participants are design students (66.7%).
- Some work in the design field (22.2%) or have an interest in design (22.2%).
- A minority have no involvement in design (11.1%).
Design Fields:
- Most participants are involved or interested in graphic design (66.7%).
- Other fields include illustration (44.4%), web design (22.2%), packaging design (22.2%), typography (22.2%), brand and identity design (33.3%), motion graphics (11.1%), and UX/UI (11.1%).
- A small portion are not involved in any of these fields (11.1%).
Use of Textures in Design
Texture Usage:
- A third of the participants do not use textures in their designs (33.3%).
- Some do not design at all (11.1%).
- A few avoid textures because they find it looks „crafty“ (11.1%).
- Others use textures to create depth and structure (11.1%), uplift boring designs (11.1%), add a personal touch and balance digital perfection (11.1%), and bring digital designs to life (11.1%).
Benefits of Textures:
- Most participants believe textures enhance visual appeal (77.8%).
- Other perceived benefits include giving context (11.1%), emotional connection (22.2%), warmth and personality (33.3%), making designs look more realistic (22.2%), narrative and storytelling (33.3%), and enhancing mood and atmosphere (66.7%).
- No participants felt there were no benefits to using textures.
Preferences in Poster Design
Poster Preference 1/2:
- Option 1 is preferred by 44.4% (noted for its clarity and minimalist design).
- Option 2 is preferred by 33.3%.
Poster Preference 2/2:
- Option 1 is preferred by 22.2%.
- Option 2 is preferred by 77.8%.
Emotional Responses to Textures
Texture 1/3 Emotions:
- Responses varied widely, including feelings of clumsiness, roughness, calmness, frustration, and more.
- Textures reminded participants of various things such as everyday life, exam preparation, bedcovers, and public posters.
Texture 2/3 Emotions:
- Emotions included anger, natural warmth, interest, freshness, frustration, and edginess.
- Textures reminded participants of things like baking projects, landscapes, aged materials, and bakery bags.
Texture 3/3 Emotions:
- Emotions included bubbly softness, coldness, modernity, curiosity, and artificial feelings.
- Applications suggested were related to posters, flyers, and industrial contexts, with some references to climate crisis and packaging.
Conclusion
The survey results show a strong preference for designs with analog textures and imperfections among young, female design students and enthusiasts. These textures are valued for their ability to enhance visual appeal, create emotional connections, and contribute to mood and atmosphere. Preferences in poster design show a mix of minimalist and richly textured styles, suggesting that the context and application of the design play significant roles in determining its appeal. The varied emotional responses to different textures highlight the diverse ways in which textures can impact the perception and effectiveness of a design.
