Last semester I had a broader approach to my design and research topic. I looked into the state of traditional advertising techniques. I compared it to the digital marketing, contemplated options of bridging analog and digital, looked at some statistics and figured out my next steps.
I concluded that the one form of traditional advertising which still holds and will continue to hold the power, is packaging. Packaging is a big touchpoint between companies, their products and the customers. And even in the future – you cannot avoid it. If you are selling a physical products, some form of packaging must exist.
However, we live in times of change and for brands to engage new customers and keep the old ones, we need to rethink our approach to packaging. There are two main areas of interest I see to explore, and they are the following:
- Packaging presents a big challenge in question of sustainability, and
- the fast-paced developments and shifts in technology are shaping the future consumer behaviors.
Eco-friendliness and sustainable solutions for packaging need to became common rather than rare and designers might be the ones to lead the change. And the digital is already ingrained in our day-to-day lives and the relationship between our physical and virtual lives is likely to only deepen in the (near)future. looking at advancements in AR and VR and growing popularity of these technologies, it is time to think about how use bridge tangible with virtual. With this in mind, packaging is a playground to explore.
Also I enjoy lists ang go off topic, so there will be a lot of that.
