I worked at the Event LENDWIRBEL 2024, I was here tasked with creating a plan for the window design. A key element of this design was the integration of QR codes. These QR codes allowed attendees to directly access information about the events being offered. Qr-Codes were also integrated in printed leaflets.
Observations and Insights
- Effectiveness and Accessibility: The QR codes were used, but their effectiveness had certain limitations. Attendees needed to approach the window, carefully read the information, and then scan the codes. From what I have observed, I supposed many people typed directly the name of the event on a browser, instead of using the Qr codes.
- Flexibility and Adaptability: One significant advantage of using QR codes was their flexibility. Unlike printed programs, which can become outdated quickly, QR codes could link to dynamic content that could be updated in real time. This was particularly useful for an event like LENDWIRBEL, where the schedule could change daily, or even during the festival itself.
Reflection and Future Considerations
While QR codes provided a flexible and modern solution, their implementation raised some important questions about usability and user experience. I began to ask myself: Is there a better alternative? Can we find a quicker and more intuitive solution?
Potential alternatives I would like to explore next:
- NFC: Near-field communication could be easier to use instead of QR codes, as they require people only to put the phone closer instead of needing to open an app. I will explore this further.
