Introduction:
In this blog post I would like to focus on the evolution of safety Intructions on air planes.
In the past safety instructions only relied on text. This approach, as illustrated by the example of early airplane safety cards, was not only impractical but also potentially dangerous. The transition to illustrations marked a significant improvement, making instructions more accessible. However, illustrations can be prone to misunderstandings without proper context. Research shows that effective illustrations must be well-matched to the text, avoiding excessive details and emphasizing key elements. The role of captions in enhancing understanding becomes apparent, stressing the importance of a balanced approach in visual communication.
Photos vs. Illustrations:
Before illustrations became prevalent on boarding passes, photographs were the norm. Studies reveal that illustrations outperform photographs in conveying information due to their ability to focus attention. The simplicity and clarity of illustrations play a crucial role in their effectiveness.
IKEA is an example of effective illustrated instructions. However if the complexity of instructions increases, videos become more favorable. Explainer videos, in particular, prove invaluable for conveying complex information, as seen in health and safety guidelines.
Four Rules for Creating Effective Instructional Videos:
There are four rules for creating instructional videos. These guidelines serve as a practical framework for content creators to enhance the impact of their visual instructions.
1.) Use illustrations to highlight key points
2.) Minimize potentially distracting elements
3.) Incorporate written instructions
4.) Consider different Cultural Aspects
Sources:
https://www.smithsonianmag.com/air-space-magazine/cards-180950298/
