Research 7: Analyse people´s reaction through comments on Robert Marc Lehmann documentaries

„Nach diesem Video wirst DU dich schämen ein Mensch zu sein.“ Released on 10.11.2023
The video currently has 1.3 million views and 100,000 likes.

The video delves into the real lives of pigs behind the closed doors of what appears to be a decent pig farm with piglet production. I watched the film right when it was released, and from the beginning, tears welled up in my eyes, leaving me frustrated, disgusted, and profoundly sad. Just before the release, there was a trailer for this film by Robert Marc Lehmann, and he received substantial feedback even before unveiling the final product. It was a strategic move to ensure that as many people as possible would watch the video and perhaps reconsider their stance. Personally, it had a profound impact on me. Now, I want to delve into the comments on this video, as it wasn’t just a sad, shocking, and cruel story; it featured very graphic images, showcasing dead piglets, brutal castration, and the dismal life circumstances of these animals. The material was challenging to witness.

Klabauterklaus wrote (summarized): He is a 56-year-old man who loves eating meat and grilling, but he found himself in tears while watching. Since then, he can’t consume any meat and is exploring vegan options. He is watching the film a second time and intends to do so even more, despite the discomfort, because we need to comprehend it and take action. He also expressed great empathy for Samara, who plays a significant role in the documentary – a poignant aspect of the video.

Robert himself emphasized the importance of showcasing Samara and her suffering in the film. Samara started working there to witness the real situation and regularly rescues pigs and piglets from dire circumstances. The aim is to emotionally trigger people to prompt a reconsideration.

Blankpaskal8896: „This should be aired on television without censorship.“

Many people echo the sentiment that it should be broadcast on television during prime time so that a broader audience can see it. Comments on Robert’s videos often come from individuals already within the same ethical mindset. He notes that most of the negative and hateful comments are directed privately to him, rather than being public commentary.

Numerous comments express admiration for Samara and commend her for the emotional toll she endures in her work. People express gratitude for her efforts and wish her the best. Some commenters feel ashamed and pained. Weeks later, there are updates from individuals stating that they have become vegetarians since watching the video and are now advocating for this lifestyle themselves (franusskardinal9954).

Upon scrolling through, it’s apparent that the majority of comments support the message, with people declaring intentions to change their lifestyles due to the disturbing images. Only a few write that it doesn’t bother them or express a dislike for vegans, vowing to continue eating meat (NeoqZx_MTB). The minority of comments against the film’s message are often sarcastic provocations that downplay the deeper meaning behind the content, with doubts about whether they watched the entire nearly 2-hour video.

So even though it is tough material to watch – people think it is important to see it like this so that everybody gets kind of a nudge in the right direction to overthink their behavior. Some even say that without these images people would not reconsider their decisions and they need this cruel images.

Switching gears to another video titled „Exposed: The Dark Secret of Dairy Farms: Mission Milk,“ the overall outcome comprises 870,000 views and 87,000 likes. This video, released on December 6, 2022, is a collaboration with Soko Tierschutz. It showcases cows living in what seems to be good farms, eliciting commentaries similar to those on the pig video. However, as the footage is not as drastic as that depicting pigs, the comments are less intense. Viewers express shock, but not to the same extent, and share the opinion that change is imperative. I recall feeling disgusted when watching this film, especially because many people consider eating meat to be ethically questionable, but the conditions within this sector are not often widely known.

These videos frequently serve as reminders for people to reflect on why they choose a meat-free lifestyle and abstain from other animal products.

In conclusion, videos exposing the harsh realities of animal agriculture wield considerable influence in reshaping public perceptions and prompting meaningful change. The emotional narratives and graphic content featured in these videos serve as powerful catalysts, evoking deep empathy and fostering a collective call to action.

The transformative impact is evident in the numerous heartfelt comments, where individuals express a paradigm shift in their attitudes and commitment to ethical living. Personal stories, like Klabauterklaus’s journey from a meat enthusiast to a vegan advocate, underscore the profound effect these videos have on viewers.

Key figures, such as Samara in the documentary, amplify the emotional connection, driving viewers to reassess their choices and advocate for animal welfare. The virtual forum of comments becomes a platform for shared experiences, gratitude for newfound awareness, and public commitments to positive lifestyle changes.

As these impactful videos gain wider audiences, they play a crucial role in fostering a collective conscience and sparking conversations about the ethical dimensions of our food systems. While the full extent of societal change may take time, the growing viewership and engaged discussions signify a burgeoning movement toward a more compassionate and sustainable future.

Sources: The videos and the comments on there.

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