In 2011 the Oldenburg agency „Frese & Wolff launched a shock campaing by the German Animal Welfare Association (DTSchB). The overarching message of this campaign was „Feel like an animal“. The Posters depict beautiful people with suffer like animals in different situations. The campaign comprises four visuals addressing various animal welfare issues, including the pain of piglet castration without anesthesia, primate experiments, and branding on horses. The creators emphasize that using shock elements is necessary to prompt people into action and raise awareness for animal welfare. The campaign is supported by posters, advertisements, large-scale displays, and a cinema ad, with plans for television broadcast. Positive reactions and increased traffic on the website and Youtube suggest a successful campaign.
On the website of Arche Noah Austria they also give arguments why such campaings are important and why it is also necessary to use money for advertising for animal welfare and enviromental topics. Others might argue why they are not using the money for animals or directly where help is needed. But they say that we have to see the suffering and problems so we can help making a change. Raising awareness of the need for animal welfare is key.
The reality is that many people are not fully aware of the urgent issues animals face. Therefore, it is crucial to educate the public, promote empathy, and bring about changes in behavior and attitudes. Through theyfundraising efforts, they can reach more people and make a significant contribution to animal welfare.
Live Slaughtering
Another interesting documenting i found was from Quarks. They released a youtube video which has already over 2 million views. The topic is a live slaughtering of geese. The accompany a farmer to a market where they normally would sell their already prepared goods. This time they took 10 living geese with them. After some time one customer bought a geese which then got freshly slaughtered for him in front of everybody. Even the police came by to check if this is legal – which it was. A lot of people where frustrated and shocked, whereas others came to the conclusion that if you want to eat meat you have to be aware that this is the reality but normally you do not see it. Later one girl wanted to buy all the geese to save them from their faith. She put together a foundraising and could save them – they later also showed how the geese where rescued and brought to their destination. They also talked about how a goose would live up to 16 years normally but for the meat they just live one year. But the sad thing about this event is that the farmer shown in the documentary is working kind of animal-friendly and its important to him that the short life the animals have is a good life – but he wants is customers to see what is behind that and that in the end every animal has to die for their food. The reactions from all the passersby show how different the perceiption of people is about this topic. Some would never want to see an animal die but do not have a problem to eat it – others are very dry in their opinion in this topic and appreciate that there are farmers who try their best to produce guilt-free products.
Sources:
https://www.wuv.de/Archiv/Frese-Wolff-Drastische-Werbung-für-Tierschutz
https://www.aktivertierschutz.at/warum-oeffentlichkeitsarbeit-im-tierschutz-so-wichtig-ist
