Tools for Augumented reality
In the ever-evolving landscape of technology, Augmented Reality (AR) tools have emerged as powerful facilitators, reshaping our interactions with the physical and digital realms.
Artivive
Artivive is an augmented reality (AR) application designed to enrich static artworks, illustrations, or photographs by bringing them to life through smartphone or tablet scanning. Catering primarily to the art world, Artivive enhances traditional printed materials with dynamic and interactive digital content. Its intuitive interface and user-friendly features make it a go-to tool for artists, enabling them to seamlessly merge physical and digital elements, creating captivating and immersive AR-enhanced experiences. (1)
Adobe Aero
Adobe Aero is an innovative tool for Augmented Reality (AR) that simplifies the creation of immersive experiences by enabling users to design 3D objects and animations without extensive coding. With an intuitive interface and seamless integration with Adobe Creative Cloud, Aero empowers designers, artists, and creative professionals to bring their visions to life effortlessly. Leveraging real-time object tracking and gesture recognition, Adobe Aero allows users to author interactive AR experiences that respond dynamically to the physical environment. (2)
Other tools
Other tools which can be used include Zapwork, Accessar, Onirix, Roar, Augmania, Brio XR. However, most of them are targeted to businesses and have a higher pricing.
Qr codes
QR codes are machine readable printed representation of data for various industry uses. It has now become common in consumer advertising. A consumer with a Smartphone can install an app with a QR code scanner that can read and decode the URL information and redirect the phone’s browser to a company website. After scanning QR codes, users may receive text, add a business card contact to their devices, open a Web hyperlink, or compose an email or text message.
Manage QR codes in InDesign
You can now generate and edit high quality independent QR code graphics from within InDesign. The generated QR code is a high-fidelity graphic object that behaves exactly like native vector art in InDesign. (3)
Qr generators online
Qr codes can also be generated through many different websites. Most of them offer different pricing options to generate certain amounts of them. These include Beaconstac’s QR Code solution, QR-Code-generator.com, QR Code Monkey, Scanova, Shopify’s QR Code generator. (4)
Customizable website platforms
Website platforms can be the perfect tool to connect a printed product to digital. Through the use of a Qr code or other technologies the two can be connected
CSS-HTML
The foundation of web development, CSS and HTML are essential languages for creating custom and visually appealing websites. However, using them can be time-consuming and demanding.
WordPress
A highly versatile content management system, WordPress has a user-friendly interface and a vast library of plugins and themes. It caters to a broad spectrum of website needs, from blogs and portfolios to e-commerce sites, making it a popular choice for both beginners and experienced developers. (5)
Squarespace
Known for its visually appealing templates and design-centric approach, Squarespace is a platform that caters to creatives and businesses alike. It provides an all-in-one solution with features such as e-commerce capabilities, blogging tools, and domain registration, making it a preferred choice for those seeking a seamless and aesthetically pleasing website-building experience. (6)
Wix
Wix is a versatile website builder that combines ease of use with extensive customization options. With its drag-and-drop editor and a wide array of templates and apps, Wix accommodates diverse website needs, from portfolios to online stores, making it a flexible choice for users with varying levels of technical expertise. (7)
Sources
2- https://www.adobe.com/it/products/aero.html
3- https://helpx.adobe.com/indesign/using/generate-qr-code.html
4- https://medium.com/@monikaadarsh/best-qr-code-generators-in-2020-i-tried-all-15-of-them-eb206b859d9
6- https://it.squarespace.com/
Next Steps
- Define in which areas I could experiment
