With this third post, I present other ways of merging editorial and digital experiences. This time, the researched methods are innovations, that are still not used widely.
Conductive Ink
Conductive Ink is a printed object which conducts electricity. For example, this technology is used in packaging. A code made of conductive ink is applied to the product package, either printed on it or embedded within it, situated beneath or within the graphic inks. To activate this conductive ink, customers simply need to touch the package or product with their mobile device while holding it. A reader can in this way access digital content of any kind, including videos, music, or web pages, simply by touching a link on a book’s page. [1]
Clickable Paper
Clickable Paper™ represents an interactive printing solution utilizing image recognition software to link physical prints with digital content. It enables the inclusion of up to six links on any printable material, connecting to various rich media outcomes such as websites, videos, and e-commerce portals for each link. Additionally, it allows mobile devices to perform actions like initiating a phone call, accessing a map, or sending an email or tweet. [2]
Fujitsu’s FingerLink
This innovative technology allows you to use your fingers to operate a scanner and projector, serving as a link between digital and analogue technologies to interact with printed information. [3]
Near Field Communication (NFC) Tags:
NFC tags embedded in printed materials can enable a seamless connection between the physical and digital realms. Users can tap their NFC-enabled devices on the printed material to access additional content, links, or interactive experiences. This technology is used, for instance, in contactless payments. [4]
Sources
[1] https://touchcode.com/benefits-conductive-ink-consumer-packaging/
[3] https://www.cnet.com/culture/fingerlink-turns-paper-into-touch-screens/?search=toapp
[4] Content translated from: https://www.treccani.it/vocabolario/nfc_%28Neologismi%29/
Next steps
- Research designers who worked with this topic.
- Research topic: Why merge these two experiences instead of going fully digital?
