Initial Ideas
- Linguistic Accessibility
Linguistic accessibility goes far beyond the simple translation of words. It is about ensuring that people, regardless of their mother tongue or level of language proficiency, can fully understand and interact with the information presented. In order to ensure greater accessibility, I could explore different ways to make content universally understandable. For instance, I could research how to complement written language with other forms of communication, such as images and icons in addition to translations in the mainly used languages, to make the information more comprehensible even to those with a low level in the language in question.
- Communicating Science
In the age of digital information, the main challenge is how to ensure the accuracy and relevance of information, especially when it comes to important concepts such as scientific texts. The role of the designer becomes crucial in facilitating communication that is accurate, engaging but not superficial. In a world where a myriad of information is available at the click of a button, how can we highlight what is truly important and reliable? How can we filter and consume information responsibly, avoiding the temptation to swallow content that is often irrelevant or, even worse, false?
- Merging Editorial with Digital experiences (I chose to focus on this topic)
During my studies, I worked on some editorial projects, but I have been equally fascinated by web design. These two interests led me to reflect: which one will prevail in the modern world? However, I believe that both have their own unique characteristics: paper gives us a sensory experience (tactile sensation, aroma of the paper, textures) that can’t be replaced by a screen. At the same time on the web, we have different possibilities, like watching moving images or connecting to other people. While often analogue and digital are compared my question of research is how are the two experiences are already merged? And what could be other possibilities of merging them?
Why I am interested
My studies have immersed me deeply in the world of publishing and typography, but some initial studies in the field of web design have interested me greatly.
How can Editorial experiences be merged with digital ones? Some examples.
Qr code
We already see the integration of digital into paper with tools like the QR code. From a single symbol printed on paper, one can access websites.
Sharing on social media
The two worlds meet in the experience of many readers indirectly. For example, I could read a novel, share my thoughts on Twitter, do a review on Amazon and search for a video explanation on YouTube on parts I did not understand.
Augmented Reality Publishing
This method introduces an exciting way to enhance printed media while preserving the charm of physical objects. Smartphone apps bring printed materials to life, offering highly interactive experiences. Through Augmented Reality (AR) technology, readers can watch videos, listen to audio, or access additional information by pointing their mobile cameras at pictures. Major companies like The New Yorker, Disney, and Volkswagen have embraced AR in their print marketing campaigns.
Some Examples
Christoph Niemann augmented reality in The Newyorker magazine: https://www.christophniemann.com/detail/virtual-reality/
Augmented reality used by Disney, which developed a virtual character app for drawing: https://la.disneyresearch.com/publication/live-texturing-of-augmented-reality-characters/
Artivive, an app which makes the possibility of using augmented reality easier: https://artivive.com/
Next steps
- Research other possibilities to merge editorial and digital experiences.
- Research designers who worked with this topic.
