Abstract: Branding the Table. A Visual Guide to Culinary Delights

Topic 1

My idea is to combine the principles of graphic design and visual communication with food design.

The research could explore the theoretical aspects of graphics in food design.

How Infographics in relation to the food sector look like and how graphic design and visual elements are used in the food industry to create brand identity, influence food perceptions and appeal to customers. 

Some points to pick up on:

o Definition and importance of graphic design in the food sector

o Historical development and trends

o The role of visual communication in the food industry

o Color design and color psychology

o Cultural differences in food presentation

o Advertising and marketing in the food sector

o Visualization of food

o Influence of food representations on perception

Love Brands

Abstract: Love Brands. Between Love and Authenticity.

The Synergy of Graphic Design and Brand Engagement.

Topic 2

The aim is to discuss the various aspects of Love Brands and their connection to Brand Authenticity. 

Brand authenticity, the genuineness and credibility of a brand, has been identified as key for the development of love brands. Authentic brands can create customer loyalty and emotional connections with clients. 

Some points that can be taken up:

o Redesigning the brand image

o Emotional design for products

o Development of branding campaigns

o Design of in-store experiences

o Rebranding strategy

o Social media campaigns

o Brand identity and visual design

o Brand communication

These are the topics I would like to deal with, but for my research this semester I am choosing topic 1.