Imagine a platform designed to empower women in their careers through the magic of branding and design. Picture a vibrant community where women come together, share their unique stories, and connect with potential employers. In this blog post, I’ll dive into the heart of Femiworks, discussing our central research question, our mission, and how design plays a pivotal role in helping women reach their career goals.
Why does it matter?
Career development can be a challenging journey for women, but there is potential in improving it.
In the third quarter of 2020, the statistics reveal an interesting disparity within the European Union – more than 9.5 million individuals occupied managerial roles, with 6.2 million being men and 3.3 million women. Despite women constituting nearly half of the EU’s workforce at 46%, they remain underrepresented in managerial positions, accounting for only 34%.
34% of Managers in Eu…
are Women
Central Research Question and Sub-Questions.
The central research question is: „How can effective branding and design empower women in the workforce?“ To explore this question, the sub-questions addressing specific aspects of branding and design were formulated.
- How can personal branding influence a woman’s ability to advance in her career?
- How can a well-designed resume or CV impact a woman’s job search and career prospects?
- How can networking and community-building be integrated into a woman’s personal branding and career development efforts?
Relevance in Design Fields.
Design isn’t just about aesthetics; it’s about creating an impression and telling a story.
Effective design can make women stand out in a competitive job market. Whether it’s designing a visually stunning resume, crafting a compelling portfolio, or creating a strong online presence, design can be the key to success.
Approaches for Design Solutions:
This platform offer a range of design services tailored to meet the unique needs of women.
Our services include personal branding, resume/CV creation, portfolio development, and professional online presence building. These services are designed to give women the tools they need to shine in their careers.
Challenges in Research:
In our quest to empower women, we anticipate challenges such as data access, data privacy, cultural considerations, and the ever-evolving job market. We’re committed to overcoming these challenges to provide the best support and guidance to our female community.
Personal Motivation:
Femiworks it’s a passion project. Our founder underwent a career transition herself and understands the struggles and triumphs that come with it. The motivation comes from the belief that every woman has the power to shape her destiny in the professional world.
Link to Relevant Institutions:
We collaborate with academic institutions and commercial partners that share our commitment to women’s career development. Together, we aim to create a supportive and empowering environment for women in the workforce. We collaborate with local groups in Graz:
- Women in Tech, Graz
- Ladies Wine and Design, Graz
other Links:
- 2023 report on gender equality in the EU – European Commision
- „Women Don’t Ask: Negotiation and the Gender Divide“ by Linda Babcock and Sara Laschever
- „The Gender Wage Gap: Extent, Trends, and Explanations“ by Francine D. Blau and Lawrence M. Kahn
- „Women and Salary Negotiation: The Costs of Self-Advocacy“ by Hannah Riley Bowles
- TED TALKS:
- „The Power of Vulnerability“ by Brené Brown
- „Know Your Worth, and Then Ask for It“ by Casey Brown
Upcoming Research Phase:
In the upcoming research phase, the surveys, interviews, and market analysis will be conducted to refine our services and better serve our target audience. As a community we will continue to adapt and innovate to meet the evolving needs of women in the workforce.
Conclusion
Femiworks is a platform dedicated to unlocking the potential of women in the professional world. We’re excited about our journey and invite you to join us in this empowering experience.
Are you ready to take your career to the next level?
Explore Femiworks and become part of our supportive community. Together, we’ll create a brighter future for women in the workforce.
