Environment and wildlife protection
Strong words/pictures – sweet illustrations. Which is the right way?
Animal welfare and environmental protection are issues that are very close to my heart. They are important topics that concern us all and also affect us. This makes it even more important to find the right way to communicate to others. Communication design should visualize and make it understandable, it should draw attention – which is exactly what the environment and animals need, as they have no voice themselves. I would like to look at the different strategies for campaigns of this kind. Does shock therapy like the awful images on cigarette packs work or is it better to work with hopeful illustrations and images to show what we need to protect? We live in a time of extremes, where activism for a good cause can quickly go in the wrong direction and miss its target. Also, these are all issues that rely heavily on donations and often there is no money for decent campaigns unless someone agrees to do it on a voluntary basis.
First I will take a deeper look at Wilderness International and https://www.soko-tierschutz.org as they show both sides. The one organisation works a lot with mesmerizing images and high quality footage from forests and jungles and try to convince you to donate and so they can preserve more forests. Whereas SokoTierschutz shows brutal images and the horrible life of abused animals. They both have their different strategies and I want to see how well they work.
Important: The opinion about these topics is not relevant in this context – it is just about how different strategies are used and how they work.
My alternative topics would be the color blue or streetsigns and typo/adverts in traffic.
