11 | How do children learn best?

At the end of last semester, I decided to focus my research on how to introduce the topic of sustainability to children in a way that is suitable for them, in order to raise awareness of this important topic at a young age.


Understanding how children learn is crucial for designing educational content that effectively engages and informs them.
Research has shown that children learn best through interactive, hands-on experiences that capture their interest and imagination. Games, whether digital or physical, play a significant role in this learning process due to their interactive nature and ability to motivate and engage young minds.


Children are naturally curious, and their learning processes are highly influenced by their environments. According to Piaget’s stages of cognitive development, children move from a sensory stage in early childhood to more complex stages of logical thinking as they grow. This developmental perspective suggests that learning activities should be age-appropriate and aligned with their cognitive abilities.
Vygotsky’s theory of the Zone of Proximal Development (ZPD) further explains that children learn best when they are guided by someone more knowledgeable and when the task is just slightly above their current ability. This is where educational games excel, as they can offer scalable challenges and immediate feedback—both of which keep children within their ZPD.

Games are particularly suitable for children’s education because they can incorporate several pedagogical principles:

  • Active Engagement
    Games require direct participation, keeping children actively engaged rather than passively observing. This engagement is crucial for learning, as active participation helps to consolidate new knowledge
  • Immediate Feedback
    Games often provide instant feedback on the player’s actions, which helps children understand the consequences of their decisions and aids in quicker adjustment of their strategies
  • Incremental Challenges
    Many educational games feature levels that progress in difficulty, catering to the natural development of children’s skills and knowledge
  • Contextual Learning
    Games can simulate real-world scenarios where children can practice and apply new knowledge in a safe environment, enhancing their understanding and retention
  • Social Interaction
    Games that encourage multiplayer interaction promote social skills and collaborative problem-solving, important components of cognitive and emotional development

While games need to be enjoyable to keep children engaged, they must also be challenging enough to promote learning without causing frustration.
Games should include various types of content and challenges to cater to different learning styles, such as visual, auditory, and kinesthetic.

The effectiveness of game-based learning has been supported by numerous studies. Resources like „The Cambridge Handbook of the Learning Sciences“ suggest that games are powerful learning tools because they simulate real-world processes and allow for experimentation and discovery. Additionally, organizations like the Joan Ganz Cooney Center at Sesame Workshop published reports and research findings that highlight the benefits of digital media, including games, as learning tools for children.

In conclusion, games are an excellent medium for educational content, particularly for children. They align with natural learning processes by providing interactive, engaging, and challenging environments that make learning enjoyable and effective.

08 | Digital Fashion Collaborations

Traditional fashion brands are starting to collaborate with digital artists and designers to create limited-edition virtual collections, virtual experiences, brand tie-ins and special editions. The connection between gaming and fashion seems to have strengthened more and more over the past years. It appears that the aesthetic and lifestyle connected to video games offers designers and fashion brands unique new inspirations to take their brands to new experimental grounds. There are several possible reasons why video games seem to be especially interesting collaboration partners for fashion houses. Part of the appeal might be explained in my previous blogpost on video game skins (see here). The following blogpost will introduce some notable digital fashion collaboration and projects either situated in or influenced by the video game space. 

Prada and Riders Republic, 2022:

In 2022, luxury brand Prada, more specifically, its sportswear line Prada Linea Rossa collaborated with the multiplayer racing game Riders Republic to produce a digital sportswear line and a matching set of snowboards, skis, and BMX bikes.

Balenciaga and Fortnite, 2021:

Popular streetwear brand Balenciaga launched physical and digital collections in partnership with the multiplayer, battle-royale game Fortnite. The brand also created an original video game called Afterworld: The Age of Tomorrow to promote their Fall 2021 runway show.

Gucci and Roblox, 2021:

In 2021, Gucci created a surreal garden inside the game Roblox for players to visit online.

Anna Sui, Isabel Marant, Marc Jacobs and Animal Crossing: New Horizons, 2020:

The designers each built themed islands in Animal Crossing: New Horizons as imaginative locales for fans to engage with their respective brand.

Moschino and The Sims, 2019:

In 2019, fashion brand Moschino partnered with the popular game The Sims to release both physical and digital lines, referencing the retro, pixelated graphics of 80s computer games. A so-called “stuff pack” was released for The Sims 4 in summer 2019.

Nike and League of Legends, 2019:

Sportswear brand Nike partnered with the popular eSports game League of Legends to create footwear and apparel collections inspired by the game’s aesthetics. They also released a line of footwear featuring the PlayStation logo and colorway. Notably, this project had a physical fashion output rather than a digital product, but it still demonstrate the general affinity between games and fashion that is on the rise today.

Louis Vuitton and Final Fantasy, 2016:

For their Spring/Summer 2016 collection, luxury fashion brand Louis Vuitton recruited a virtual characters from the Final Fantasy series to model physical garments and accessories.

Image source: https://www.dazeddigital.com/fashion/article/29188/1/final-destiny-s-lightning-breaks-silence-on-louis-vuitton 

The brand also released a mobile game entitled “Louis: The Game” to mark the brand founder’s 200-year birthday in 2021.

As shown in these examples, fashion brands have been venturing into the virtual worlds of contemporary games for a while, either through collaborations, creating their virtual experiences, or establishing unique spaces within existing video games. Therefore, the gaming space has opened up new opportunities for creative projects, but also marketing opportunities, and fashion brands appear to be ready and willing to engage. 

Main Reference:

Reay, E., Wanick, V. (2023). Skins in the Game: Fashion Branding and Commercial Video Games. In: Bazaki, E., Wanick, V. (eds) Reinventing Fashion Retailing. Palgrave Studies in Practice: Global Fashion Brand Management . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11185-3_5