Analysis of a Master’s Thesis

The Master’s Thesis “Im Abseits oder am Fußball-Thron? Anstoß für eine Debatte über Frauenfußball” is written by Christian Hetzenauer. The Master’s Thesis is an analysis of the reporting and online debates of the Austrian women’s national football team during the UEFA European Championship. There is no practical work. 

Level of Design:

Since there is no practical work, I cannot judge the level of design or the degree of innovation. Instead I will comment on the way the writer has brought football terms into his Master’s Thesis. It starts with the title, where football terms were forced into the title, which can be a nice idea as long as the title still tells the reader, what the Master’s Thesis is about. That was lost in this case seeing as one cannot tell what the thesis is written on, except for women’s football. The subtitle being “Eine Analyse der Berichterstattung und Online-Debatten zum österreichischen Frauen-Nationalteam bei der Fußball-Europameisterschaft 2017” is needed for that. In the eighth chapter the different sub chapters are called “first goal”, “second goal”, “third goal” and so on, which has nothing to do with the content of the chapter. When reading the table of contents it is hard to tell what each chapter is going to be about. The conclusion is called “final whistle”, which I believe is rather unprofessional.

Scope of the Work:

In the empirical research there are 30 online articles from the Standard, Presse and Kurier as well as 150 user comments analysed. This qualitative content analysis has been done in a thorough manner, using common ways of empirical research. The 30 texts that have been sampled, where not simply chosen by the writer, but selected with the help of theoretical sampling. The writer illustrates the results of the empirical research in a clear and comprehensible manner, including all necessary labels. Even the gender of the author of the articles is analysed and illustrated in a graph. 

Independence:

The author has used common ways of empirical research and has based his work on these concepts. He has shown hardly any initiative and has not developed his own ideas. 

Outline and Structure:

The author uses a lot of sub chapters for example 7.2.1.2.1, when most of these chapters are made up of four sentences or less. These sub chapters could have been merged together into one sub chapter, making it easier to follow the outline. The names of the chapters could be more precise, seeing as one cannot tell what the chapter will entail. On the plus side, the chapters go well into each other therefore the structure is logical.

Degree of Communication:

In the beginning of each chapter the author gives an overview what the following chapter will entail. Furthermore the intentions are made very clear in the abstract, which are then proven throughout the Master’s Thesis. It is very plausible to use a combination of articles and user comments, to get a feel of the viewer’s opinions as well as the overall feeling towards women’s football in Austria. 

Orthography and Accuracy:

I have not seen any orthographical faults in the Master’s Thesis. The Master’s Thesis was not gendered, and there was also no disclaimer saying that the male form of the word includes the female form too. That is rather unusual.

Literature:

The bibliography is more than 14 pages long, and the literature is high quality with many academic journals and academic books. 

Overall, I believe the master’s thesis could have been better in stylistic features but the research was done thoroughly. 

Sources:

Hetzenauer, Christian. “Im Abseits oder am Fußball-Thron? Anstoß für eine Debatte über Frauenfußball.” Master’s Thesis, Universität Salzburg, 2019.

21 | Evaluating the Master Thesis: „How Much Can Social Dynamics and Mobile Applications Help in the Battle Against Climate Change?“ by Markus Janik

(1) Level of Design

The design of the thesis is very straightforward and minimalist. There are no particular visual elements or creative design features that stand out. The thesis is presented in a black-and-white format, with a focus on the theoretical content rather than visual appeal. The design choices give the work a somewhat utilitarian and sober tone. Even the embedded screenshots of the mobile application developed for the project do not suggest a high level of attention to design. The app itself, based on the screenshots, looks functional but not visually appealing, which suggests that design wasn’t a major priority in this project.

(2) Degree of Innovation

While the app developed in this thesis is not groundbreaking in its concept (there are plenty of apps out there aimed at encouraging environmentally friendly behavior), it does have a unique angle. This app is specifically targeted at residents of Vienna, making it more relevant to its local audience. That’s a nice touch, as it shows some thought into who the app is designed for. Nevertheless, I couldn’t really get the glimpse of why it is specifically suitable for people from Vienna, as this was not discussed in detail.

(3) Independence

The author appears to have worked independently on this project, tackling both the research and app development largely on his own. The thesis is based on his insights and decisions, especially regarding the research questions and the app’s functionality. This shows a good degree of independence, though at times the thesis could have benefitted from more guidance, especially when it comes to organizing the content and presenting the findings more clearly.

(4) Outline and Structure

The structure of the thesis is fairly standard, with seven main chapters:

  1. Introduction – This gives a solid overview of the topic, breaking it down into various subtopics.
  2. Background Information – Covers general info on climate change, climate change in Austria, what serious games are, and the role of social dynamics.
  3. Methodology – Introduces the two main research questions: „How Much Can Mobile Applications Reduce the Carbon Emissions of Their Users?“ and „How Much Can Mobile Applications Motivate their Users to Learn About and Engage More in the Battle Against Climate Change?“. The methodology also explains how the author plans to gather data and what results are expected.
  4. Implementation of the App – This chapter has only 4.1 as a subtopic, which is essentially bad scientific practice and makes it feel incomplete. More detailed sections on the app’s development process would have been helpful.
  5. Evaluation of the App – Describes the testing process and results.
  6. Discussion – Analyzes the findings in more depth.
  7. Conclusion – Wraps up the research.

Overall, the structure is logical, but there are some inconsistencies. For example, the table of contents only lists subtopics up to the second level (like 1.1), even though there are more subdivisions (like 1.1.1) in the chapters. More attention to detail in organizing the content would have made the thesis easier to navigate.

(5) Degree of Communication

Communication is probably the weakest part of this thesis. The content is not always well-organized, and there’s a lot of repetition, with similar points being made in different sections. For example, the app is discussed in various parts of the thesis, but it’s never really showcased in a way that gives a clear picture of what it does. The author also jumps between topics, which makes it hard to follow the overall flow of the paper. A more logical and cohesive structure would have made the research easier to digest.

(6) Scope of the Work

The thesis is 84 pages long, with a total of 105 pages including references and appendices. It combines both theoretical research and a practical application, which is a positive aspect. However, while the theoretical part is quite detailed, the practical side feels underdeveloped. Given that the app is a key component of the research, it would have been beneficial to include more details on its design, functionality, and impact.

(7) Orthography and Accuracy

There are quite a few spelling and grammar mistakes scattered throughout the thesis, starting already from the acknowledgments. Furthermore for example, mistakes like “there needs to be changes” (p. 7) and “a extensive survey” (p. 39) show a lack of careful proofreading. Some sentences sound not scientific, like “Fortunately there exists a study” (p. 39) or “Obviously it will not be possible for this paper” (p. 46). It often feels like the text was directly translated from German, resulting in some clumsy phrasing, like “had people in it, that just tired die app” (p. 74). These errors make the thesis less polished and detract from the content.

(8) Literature

The thesis references a wide range of sources, including academic papers, books, and websites. Most of the sources are relatively up-to-date and the variety of resources suggests the author engaged with the literature.

Overall, Markus Janik’s thesis shows a solid effort. The app he developed is a useful contribution, particularly for the local Viennese context, but it lacks broader innovation. In my opinion the biggest areas for improvement are in communication, structure, design and accuracy. The frequent spelling mistakes and awkward phrasing give the impression that the thesis wasn’t proofread. Overall, while the thesis has potential, a bit more attention to detail in how the content is presented and structured would have gone a long way in improving the final product.

🟦 07_Analysis of Outcome

After experimenting with AI voices and creating audio-reactive visuals for different languages, the next step is to analyze the outcomes in detail. Here’s how I approached the analysis and what I discovered.

Collecting and Comparing Data

First, I recorded of the visuals for each language and phrase under consistent conditions. By placing these visuals side by side, I could directly compare them. I looked for patterns, shapes, and movements unique to each language, paying special attention to how the visuals reacted to specific sounds, particularly vowels and consonants.

Observations and Differences

During my analysis, I noted some differences:

  • German and English: Both languages produced clear, structured lines. However, German visuals had slightly more detailed patterns.
  • Turkish: Turkish visuals showed more fluid and continuous lines, reflecting its smooth flow and connected structure.
  • Russian: Russian visuals had a mix of sharp and smooth lines, showing its varied sounds and pronunciation.
  • Hindi: Hindi visuals displayed intricate and dense patterns, likely due to its mix of different sounds.
  • Chinese: Chinese visuals featured rhythmic, wave-like patterns, capturing the tones and unique structure of the language.

Here are some examples of the outcomes for „hello“ and „how are you?“:

  • German: „Hallo, wie geht’s?“ – Clear and structured lines with some complexity.
  • English: „Hello, how are you?“ – Similar to German but slightly less complex.
  • Turkish: „Merhaba, nasılsın?“ – Fluid lines, continuous patterns.
  • Russian: „Привет, как дела?“ – Mix of sharp and smooth lines.
  • Hindi: „नमस्ते, आप कैसे हैं?“ – Dense, intricate patterns.
  • Chinese: „你好, 你好吗?“ – Rhythmic, undulating patterns.

Next Step

Analyzing the audio-reactive visuals revealed subtle yet fascinating differences between languages. Each language’s phonetic characteristics influenced the visuals in unique ways. Moving forward, I want to gather some feedback from people around me where these visuals can be used and what they think about the visuals so far.

10 | Auditory and visual storytelling – a case study on different anime and video games

What this blogpost is all about

As my final entry, I wanted to continue looking into immersion and what may cause it.
As an avid anime and video game fan myself, I have always been fascinated by how some of my favourite pieces of media managed to catch the audience and deepen immersion by not only having a compelling story, but also mange to make use of various different auditory and visual storytelling elements to underline it. This lead to this blog-post, where I want to explore some of my favourite recent examples and explore some ideas, on what makes them work. By looking into these examples, analysing them and learning from their respective examples, I hope to also gain insight into how to make my own work more immersive.
Also, while I will try to keep my entry as spoiler-free as possible, there may be some spoilers for the analysed media, you have been warned!

Screenshots from the first 6 episodes of the anime:
Sousou no Frieren’s backdrops (top) and frequent wide-angle have an almost pittoresque quality to them, inviting the viewer to stop and gaze, slowing down the pace, without appearing boring
The fight scenes (bottom), however, are usually much more dynamic, the art style changes, it features clear focus points, harsher lines, dynamic movement.

American composer Evan Call composed most of the Original Soundtrack of Sousou no Frieren, and already released part of it as a pre-release on Youtube. The full soundtrack is set to release in April

Time Flows Ever Onward – a slower piece

Fear Brought Me This Far – an uplifting battle theme, that ends in a crescendo

For 1000 Years – a slow piece, with an almost epheral quality to it, that is a play on the passage of time

Zoltraak – a name, that describes the offensive spell both Frieren and Fern use during their journey, that has still, due to stroy progression, become Fern’s theme, with Frieren’s being very similar

Japanese composer Keiichi Okabe is founder and chief executive officer of music production company MONACA, which provided the Original Soundtrack for NieR: Automata

意味/無 – meaning/nothing, which could also be read as meaningless when put together, is just the first of 119 tracks the composer has uploaded to Youtube. And the name already hints at one of the games hidden messages

A review by Skill Up, that encapsulates, what maakes the game so special, aptly titled „The Masterpiece You (Probably) Won’t Play“, due to the multiple playthroughs the player has to complete first

Weight of the world – the first ending’s song, in English

„壊レタ世界ノ歌“ (Kowareta Sekkai no Uta, lit.: „Song of a broken world“) – the second ending’s song, in Japanese

Nouveau – another ending song in French

the End of YoRHa – the final track in the soundtrack, combining all previous experiences, before presenting the player with the ultimate choice

Composer Steven Grove composed the final soundtrack / boss – theme for both Lone Trail and Under Tides

The official trailer of Arknights – Lone trail already hints at its theme

An analysis of the Visual Design that make up the Lone Trail event in Arknights

Steven Grove – Control’s Wishes are both the first and final piece of music the player hears when experiencing the story of Lone Trail

Professionally trained opera singer and voice actor MarcoMeatball reacts to Control’s Wishes and analyses the main elements of the song

The official trailer of Arknights – Under Tide features many of the aquatic elements – both visually and aurally

Steven Grove – Under Tides is a boss battle theme, that has a slight twist to it

Voice actor and opera singer MarcoMeatball also analysed the musical elements of Under Tides, revealing the true meaning, that the player is exposed to, without having played the event himself

1. Kanehito, Yamada: Sousou no Frieren, Japan 2023-2024, Anime by: Studio Madhouse, Episodes 1 – 6, streamed at: https://www.crunchyroll.com/de/series/GG5H5XQX4/frieren-beyond-journeys-end, in: https://www.crunchyroll.com/de/ [22.02.2024].
2. Evan Call – Topic: Frieren: Beyond Journey’s End – Original Series Soundtrack EP, https://www.youtube.com/playlist?list=OLAK5uy_n9086XIv_nf3_qDXrEYnUm_dwW1KGxyrE [22.02.2024].
3. n.a.: Evan Call, https://anilist.co/staff/119999/Evan-Call, online in: https://anilist.co/ [22.02.2024].
4. Saba, Michael: How NieR: Automata Tells the Ultimate Humanist Fable, https://www.youtube.com/watch?v=63PzQIbTrM8 [22.02.2024].
5. n.a.: Keiichi Okabe, https://myanimelist.net/people/42543/Keiichi_Okabe, online in: https://myanimelist.net/ [22.02.2024].
6. Keiichi Okabe – Topic: NieR: Automata complete OST, https://youtube.com/playlist?list=PLdR7m7PFLzQ7RqOVfxk2Fr2F-a7iWzovn&si=90M0GsB9J6ZDHFt2 [22.02.2024].
7. Skill Up: Nier: Automate | The Masterpiece You (Probably) Won’t Play, https://www.youtube.com/watch?v=-NiyfG8Ctbo [22.02.2024].
8. Grove, Steven: Steven Grove Music, https://www.stevengrove.com/ [22.02.2024].
9. Arknights Official – Yostar: Arknights Official Trailer – Lone Trail, https://youtu.be/U_laI-G21fo [22.02.2024].
10. HalfACupOfRice: The Visual Design of Arknights Lone Trail, https://www.youtube.com/watch?v=aS8nnjrMlQc [22.02.2024].
11. 塞壬唱片-MSR – Topic: Control’s Wishes, https://www.youtube.com/watch?v=KKhEwcWMH9M [22.02.2024].
12. MarcoMeatball: Arknights – Lone Trail: Control’s Wishes || MUSIC REACTION, https://www.youtube.com/watch?v=s7NdkeSQcjI [22.02.2024].
13. Arknights Official – Yostar: Arknights Official Trailer – Under Tides, https://www.youtube.com/watch?v=0hqKmICjh0g [22.02.2024].
14. 塞壬唱片-MSR – Topic: Under Tides, https://www.youtube.com/watch?v=4uTMR6vZqFM [22.02.2024].
15. MarcoMeatball: Opera Singer Reacts To The Music of Arknights, https://www.youtube.com/watch?v=4l7nivLqz4Q [22.02.2024].

08 | Survey analysis

It is now time to look into the analysis of the responses gathered from the survey conducted a few weeks ago. It’s crucial to note that the dataset comprises only 36 responses, and the participants share a relatively homogeneous background. Here’s a breakdown of key demographic information regarding the survey respondents:

  • 83,3% of the respondents identify as women
  • 94,4% fall within the 18-33 age bracket
  • 77,7% are Norwegian

Since there isn’t a wide variety of backgrounds, it’s difficult to spot trends or make solid conclusions. Still, it’s interesting to think about what we can learn from the answers.

As observed, 55,6% of respondents owns 6-11 pairs of shoes, with an additional 33,4% stating ownership of 11 or more pairs. Combining these numbers, 89% of participants possess 6 pairs of shoes or more. However, understanding the significance of this information requires considering it in combination with responses to the question about what individuals typically do with their worn-out shoes.

The varied outcomes may be due to different practices, such as donating or discarding shoes versus storing them in closets for special occasions. Some dispose of or donate their shoes, while others keep them, either for unexpected needs, as designated „painting shoes,“ or as an extra pair at their cabin. Examining these factors together provides a more nuanced understanding of participants‘ shoe ownership habits.

Another important factor to consider is the influence of sports on the number of shoes an individual owns. Various sports often demand specific footwear, and those who actively participate in multiple sports may own more shoes than others. For instance, in high-impact sports like running, the need for more frequent shoe replacements arises due to accelerated wear and tear.

Almost half of the people (44,4%) get new shoes every six months, which means they buy about 2 pairs each year. On the other hand, 36,1% buy just one pair of shoes annually. When you add up all the responses, 83,3% of the people answered that they buy at least one pair of shoes every year, while 16,7% buy shoes every second year.

For this question, respondents had seven options to choose from, and they were allowed to select multiple answers. Additionally, there was an option to provide their own response. Below are the available choices and the corresponding number of selections made by the participants:

  • Need to replace worn out shoes (35 out of 36)
  • To reward myself (3 out of 36)
  • Need to find something comfortable (8 out of 36)
  • Because they were on sale (8 out of 36)
  • Because of changing season (12 out of 36)
  • For a special occasion (12 out of 36)
  • To keep up with the latest trends (3 out of 36)

The most frequently selected response was ‚Need to replace worn-out shoes,‘ chosen by 35 participants.

This question allowed open-ended responses, and here are the most common answers:

  • Discard them in the garbage (25 out of 36)
  • Donate if they are still in good condition or give them to others (9 out of 36)
  • Keep them in the closet, possibly disposing of them later (11 out of 36)

A few respondents mentioned keeping shoes for special occasions, festivals, or activities like painting, where getting them dirty doesn’t matter. One person noted they would take the shoes to a cabin for use there.

Many individuals emphasized that their decision depended on the shoes‘ condition. If too worn out, they would be discarded; otherwise, they might be donated, given away, or kept for future use.

In response to this question, participants were presented with five options and had the flexibility to choose multiple answers. They also had the option to provide their own response. The breakdown of choices is as follows:

  • Price (31 out of 36)
  • Quality (31 out of 36)
  • Trendiness (15 out of 36)
  • Brand (7 out of 36)
  • Comfort (32 out of 36)

It’s evident that the top three priorities for the respondents are price, quality, and comfort.

77,8% of respondents have not bought second hand shoes before, while 22,2% have bought second hand shoes.

72,2% percent of respondents have never used a shoe repair service, while 27,8% have used such services. At first glance, it may appear that there’s a potential correlation between those who have purchased second-hand shoes and those who have used a shoe repair service, as the percentages are quite similar. However, upon closer examination of the responses, it becomes apparent that only two respondents have both bought second-hand shoes and used a shoe repair service.

This question allowed open-ended responses, and here are the answers:

  • Fixed the sole (4 replies)
  • Made a pattern in the sole of winter shoes (1 reply)
  • Got a pair of dancing shoe fixed (1 reply)
  • Fixed the leather (1 reply)
  • Fixed a zipper (1 reply)
  • Unknown (1 reply)

This question allowed open-ended responses, and here are the answers:

  • Don’t think they can fix the problem/too worn out shoes (13 replies)
  • Think it’s expensive/easier and cheaper to buy new shoes (8 replies)
  • Don’t know about it (3 replies)
  • Have not got myself to do it (1 reply)
  • Waiting time was too long (1 reply)
  • The shoes are not my style anymore (1 reply)
  • I repair them myself (1 reply)

It seems that one reason individuals may not take use of shoe repair services is a lack of awareness regarding what a shoe repairer can fix and the overall service offered. To benefit from such services, one needs a certain level of understanding about the specific issues with their shoes and whether those are within the scope of a shoe repairer’s expertise.

🩴 🥿 👠 👡 👢 👞 👟 🥾 🩴 🥿 👠 👡 👢 👞 👟 🥾 🩴 🥿 👠 👡 👢 👞 👟 🥾 🩴 🥿 👠 👡 👢 👞

  • The number of shoes a person owns may not reveal much about their consumption habits. It’s crucial to consider what individuals do with their worn out shoes – whether they dispose of them or keep them stored in their closet.
  • A significant majority, 83.3% of respondents, indicated that they purchase at least one pair of shoes every year.
  • The most common reason for buying shoes is to replace worn out shoes.
  • The top three priorities for the respondents when shoe shopping are price, quality, and comfort.
  • There might be a lack of knowledge about what a shoe repairer can fix and the overall service in general