by Jan Wohlmuth -

Cognitive Load Theory

I decided to focus on the topic „Learning through static images vs animated graphics“. In this blog entry I would like to focus on Cognitive Load Theory. Understanding CLT is like having a map for learning. As we delve into the world of static and animated images, CLT gives us a solid foundation. It tells us how our minds handle information, pointing out where things might get tricky and where we can make learning smoother. By keeping CLT in mind, we can design learning experiences that are just right—neither too overwhelming nor too bland.

Developed by Sweller, CLT sees our minds as natural information processors. Helps us unterstand how we absorb, process, and remember information, making it a good starting point for exploring the differences between learning from static and animated images.

There are 5 basic principles of CLT:

1. Long-term Memory and the Information Store Principle:

Most of what we do relies on the vast library in our brains called Long-Term Memory (LTM). It’s like our personal information storehouse, driving actions like problem-solving based on what we’ve learned before.

2. Schema Theory and the Borrowing and Reorganizing Principle:

How do we fill up this memory bank? CLT suggests we borrow from others by imitating, listening, or reading. Schemas, mental structures that help us organize information, play a big role in this process.

3. Problem Solving and the Randomness as Genesis Principle:

When we can’t borrow knowledge, we turn to problem-solving. Trying out new things and seeing what works becomes a source of fresh understanding.

4. Working Memory and the Narrow Limits of Change Principle:

Our working memory handles new information, but there’s a catch—it can only juggle a few new things at once. Trying to process too much at once leads to a mental traffic jam.

5. Relations Between Long-term and Working Memory and the Environmental Organizing and Linking Principle:

This principle helps transfer organized information from our long-term memory to our working memory, making it easier for us to function in our surroundings. It’s like upgrading information from storage to the front of our minds.

Cognitive Load Theory provides valuable insights into the workings of the human mind during learning. It’s a tool that helps us make sense of the learning journey. Whether we’re dealing with static images or animated ones, understanding how our brains process information is key. 

Sources:

https://www.researchgate.net/publication/220495654_Instructional_animations_can_be_superior_to_static_when_learning_human_motor_skills
https://www.structural-learning.com/post/cognitive-load-theory-a-teachers-guide
by Jan Wohlmuth -

Topic Exploration

Showcasing complex topics with illustrations vs animated illustrations

Illustrations and animations are highly effective tools for communicating complex issues. They provide visual representations of abstract concepts and enhance understanding in a number of ways. Firstly, illustrations and animations provide greater clarity. They visualise ideas and processes that are difficult to explain in words. Secondly, they can help us to concentrate better on the material. Moving images and colorful representations are more appealing and interesting to the human eye. Thirdly, they offer the opportunity to present complex processes step by step.

The main research question could be: when explaining complex topics, is it better to use still pictures or moving animations? Take for example instructions on building furniture – would a picture that doesn’t move be more helpful, or a small animation that shows 1 step of the instruction in motion?

Another question could be to figure out the benefits of both approaches and understand when they each show their strengths.

Motion Graphics in Branding

Motion Graphics play a crucial role in branding and have become an important tool in the visual identity of companies. These animated graphics combine design, animation, and brand strategy to convey messages in an effective and engaging way. An essential aspect of Motion Graphics in branding is their ability to dynamically present the brand’s personality and values. Through smooth animations, stylish transitions, and appealing movements, brands can highlight their unique selling proposition (USP) and innovation.

Questions may arise like what measurable factors contribute to the effectiveness of Motion Graphics in conveying brand personality and values or how does Motion Graphics in Branding influence consumer behavior and brand loyalty?

Readability vs legibility in effective communication

The readability of typography is a fundamental aspect of graphic design and font creation. There are two essential elements to this topic: Legibility and Readability.

Legibility refers to the ability to clearly distinguish letters, characters, and fonts from one another.

Readability, on the other hand, describes the ability to read text fluently and comprehensibly. This includes the arrangement of text blocks, line spacing, paragraph structure, and consideration of context. High readability ensures that readers can effortlessly understand the text, without being hindered by unnecessary obstacles such as overly tight lines or unusual line breaks.

A main research question could be: How do different typographic elements impact the legibility and readability of text, and what role do they play in enhancing effective communication?